ZHENG Rui (郑锐)

Research Output

  1. 2017
  2. Enhancing customer brand experience and loyalty through enterprise microblogs: Empirical evidence from a communication framework perspective

    Yang, J., Zheng, R., Zhao, L. & Gupta, S., 2017, In : Information Technology and People. 30, 3, p. 580-601

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 4