LI Ran (黎燃)

Research Output

  1. 2021
  2. Published

    Examining gifting behavior on live streaming platforms: An identity-based motivation model

    Li, R., Lu, Y., Ma, J. & Wang, W., Sep 2021, In: Information and Management. 58, 6, 103406.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 12
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