KAKUDA Nakaya (韋中杰)

Research Output

  1. 2021
  2. Online published

    To be or not to be equal: the impact of pride on brands associated with dissociative out-groups

    Lu, Y., Wang, Z., Yang, D. & Kakuda, N., 12 May 2021, (Online published) In: Journal of Product and Brand Management.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review