Research output per year
Research output per year
Personal profile
Author IDs
ORCID iD: 0000-0003-2101-5175
Scopus Author ID: 55662591900
Impact
Qualifications (Brief)
PHD - Marketing (Minor: International Business)
Master of Science - Atmospheric Sciences
Bachelor of Science - Meteorology
Biography
Professor Dou Wenyu is Associate Dean of College of Business, City University of Hong Kong. He received his B.S. degree from Beijing University and Ph.D. in Marketing from the University of Wisconsin (US). His primary research interests include e-commerce, advertising, and social media marketing. As an internationally renowned scholar, Prof. Dou has published extensively in prestigious journals such as MIS Quarterly, Journal of International Business Studies, Journal of Advertising, Journal of Advertising Research, among others. Currently he serves as Associate Editor for Journal of Interactive Advertising, and editorial board member for Journal of Advertising. Prof. Dou is an Adjunct Professor with Wuhan Univ., Sun Yat-Sen University, and Kunming Univ. of Sci & Tech. He is also appointed as Chair Professor under the Chu Tian Scholars Program with Zhongnan University of Economics and Law. He has served as Keynote Speaker in 2015 Next Generation Marketing Forum (China) and Omni Channel Retailing Conference (Hong Kong). Over the years, Prof. Dou has accumulated rich experience in teaching and consulting executives from many parts of the world, including US, Hong Kong, China, India, South Korea, and Russia.
Activities
Participating in or organising a conference / an event
- Dou, Wenyu and Dongqin Yao (June 2000), "A Dynamic Model of Optimal Banner Ad Placement Decisions", presented at Marketing Science Conference, UCLA.
Research Interests/Areas
- China marketing
- Advertising; e-commerce
- Sustainability; green marketing
URLs/Links
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Fingerprint
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Collaborations from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Influence of incentive frames on offline-to-online interaction of outdoor advertising
Wei, Z., Dou, W., Jiang, Q. & Gu, C., Jan 2021, In: Journal of Retailing and Consumer Services. 58, 102282.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
17 Citations (Scopus) -
Post, eat, change: the effects of posting food photos on consumers' dining experiences and brand evaluation
Zhu, J., Jiang, L., Dou, W. & Liang, L., May 2019, In: Journal of Interactive Marketing. 46, p. 101-112Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
54 Citations (Scopus) -
What Drives Positive EWOM on Native Advertising? The Impact of Design Characteristics and Brand-Content Incongruency
Li, Q. & Dou, W., Aug 2019, Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading: 2019 Summer AMA Conference. Cutright, K., Mourey, J. A. & Peres, R. (eds.). American Marketing Association, p. AOP-2-AOP-3Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
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What to say on social media and how: Effects of communication style and function on online customer engagement in China
Wu, J., Chen, J., Chen, H., Dou, W. & Shao, D., 2019, In: Journal of Service Theory and Practice. 29, 5/6, p. 691-707Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
31 Citations (Scopus) -
Flying or dying? Organizational change, customer participation, and innovation ambidexterity in emerging economies
Chen, M., Yang, Z., Dou, W. & Wang, F., Mar 2018, In: Asia Pacific Journal of Management. 35, 1, p. 97-119Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
56 Citations (Scopus)
Projects
- 14 Finished
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GRF: ”Too hurry to decide” : A “ Big Data” Investigation of Antecedents and Consequences of Bidder Decision Quality in Fast Live Auctions
DOU, W. (Principal Investigator / Project Coordinator), LI, H. (Co-Investigator), MA, L. (Co-Investigator) & Qin, K. (Co-Investigator)
1/08/14 → 14/02/18
Project: Research
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GRF: Do Better-than-Fair Rewards Pay Off? An Examination of Distributors' Responses to Favorably Unfair Rewards
DONG, C. M. (Principal Investigator / Project Coordinator) & DOU, W. (Co-Investigator)
1/09/13 → 22/08/17
Project: Research
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GRF: Are Online Product Reviews Trustworthy? Automatically Detecting Bilingual Deceptive Product Reviews and Analyzing Their Economic Impact
LAU, Y. K. R. (Principal Investigator / Project Coordinator), DOU, W. (Co-Investigator) & Xia, Y. (Co-Investigator)
1/01/13 → 3/12/15
Project: Research
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GRF: Choice Consequences of Consumer Creativity: Implications for Firm Marketing and Consumer Welfare
DOU, W. (Principal Investigator / Project Coordinator), HUBER, J. (Co-Investigator) & WEN, N. (Co-Investigator)
1/09/12 → 25/02/16
Project: Research
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DON: Service Leadership Initiative
CHANDRA, Y. (Principal Investigator / Project Coordinator), CHAN, J. (Co-Investigator), CHENG, S. H. (Co-Investigator), CHEUNG, C. Y. (Co-Investigator), CHEUNG, W. L. R. (Co-Investigator), CHONG, M. L. A. (Co-Investigator), CHOW, O. W. E. (Co-Investigator), DOU, W. (Co-Investigator), EDESESS, M. (Co-Investigator), ENG, B. C. (Co-Investigator), FUNG, L. C. A. (Co-Investigator), HAYLLAR, M. R. (Co-Investigator), HIGGINS, P. (Co-Investigator), LEE, V. P. Y. (Co-Investigator), LEUNG, Y. H. J. (Co-Investigator), LI, K. W. (Co-Investigator), LONDON, J. D. (Co-Investigator), MONDEJAR, R. (Co-Investigator), NG, S. H. (Co-Investigator), VYAS, L. (Co-Investigator), WAGNER, C. (Co-Investigator), WONG, Y. C. (Co-Investigator), WONG, J. (Co-Investigator), WONG, D.F.-K. (Co-Investigator) & YU, E. (Co-Investigator)
1/07/12 → 31/08/18
Project: Research
Prizes
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Best Paper Award, 2008 Marketing Science Conference
DOU, W. (Recipient), WEI, L. (Recipient), HUANG, L. (Recipient) & Zeng, F. (Recipient), 2008
Prize: RGC 64B - Prizes and awards