Prof. SHIN Minkyu

PhD - Marketing (Yale University)
MS - Marketing (Seoul National University)
BA - Business Administration (Seoul National University)

Visiting address
Phone: +852 34428391

Author IDs


Minkyu Shin is an Assistant Professor of Marketing at the City University of Hong Kong. He has joined the City University of Hong Kong in Fall 2021. He received his Ph.D. in Marketing from Yale School of Management. He received his M.S. in Marketing and B.A. in Business Administration from Seoul National University, Korea. His research focuses on gig economy and human-AI interaction.

He is looking for students interested in Empirical IO and/or Reinforcement learning.


  • MKT4606 : Strategic Marketing (2022, 2023)