Skip to main navigation Skip to search Skip to main content
Minkyu SHIN

Prof. Minkyu SHIN

  • LAU-10-212

20212026

Research activity per year

Personal profile

Author IDs

ORCID iD: 0000-0001-6260-4799
Scopus Author ID: 57223010208

Impact

Metrics for Academic and Research Impact

Qualifications (Brief)

PhD - Marketing (Yale University)
MS - Marketing (Seoul National University)
BA - Business Administration (Seoul National University)

Biography

Minkyu Shin is an Assistant Professor of Marketing at the City University of Hong Kong. He has joined the City University of Hong Kong in Fall 2021. He received his Ph.D. in Marketing from Yale School of Management. He received his M.S. in Marketing and B.A. in Business Administration from Seoul National University, Korea. His research focuses on gig economy and human-AI interaction.

He is looking for students interested in Empirical IO and/or Reinforcement learning.

Teaching

  • MKT4606 : Strategic Marketing (2022, 2023)

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth

Fingerprint

Dive into the research topics where Minkyu SHIN is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles
View full fingerprint

Collaborations from the last five years

Recent external collaboration based on locations. Dive into details by clicking on the dots or
Explore network further
  • 3 RGC 21 - Publication in refereed journal
  • 1 RGC 32 - Refereed conference paper (with host publication)
  • 1 Letter