Research output per year
Research output per year
Personal profile
Author IDs
ORCID iD: 0000-0003-0561-1700
Scopus Author ID: 35225556500
ResearcherID: J-3805-2015
Impact
Qualifications (Brief)
PhD - Marketing (University of Toronto)
MA - Industrial Economics (Renmin University of China)
BA - Marketing (Renmin University of China)
Prizes/Honours
- Student Learning and Development Excellence Award - City University of Hong Kong (Department of Marketing)
- Student Learning and Development Excellence Award - City University of Hong Kong (Department of Marketing)
Research Interests/Areas
Microeconomic modeling, industrial organization; behavioral decision making, consumer psychology
Teaching
Courses
Teaching Activities (past 4 academic years)
|
Academic Year |
Level |
Title |
|
2016-2017 |
Postgraduate Degree |
Applied Marketing Research |
|
|
|
Marketing Engineering |
|
2015-2016 |
Postgraduate Degree |
Marketing Engineering |
|
2014-2015 |
Bachelor's Degree |
Marketing Research |
|
|
Postgraduate Degree |
Marketing Engineering |
|
|
Research Degree |
Doctoral Studies in Subject Area II (Quantitative Group) Marketing Modelling |
|
2013-2014 |
Bachelor's Degree |
Marketing Research |
|
|
Postgraduate Degree |
Marketing Engineering |
Services in CityUHK
|
Period |
Name |
Position |
|
3/2013 - Now |
MBA Program |
Marketing Area Coordinator |
|
2013 - Now |
Department Research Committee (MKT) |
Member |
|
2009 - Now |
MSc in Marketing |
Admission Officer |
|
9/2008 - Now |
College of Business Graduate Studies Committee |
Member |
|
9/2014 - 8/2015 |
Department Staffing Committee (MKT) |
Member |
|
9/2013 - 8/2014 |
BBA Mentoring Scheme |
Academic Advisor |
Supervisory Experience
|
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Fingerprint
Dive into the research topics where Liyuan WEI is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Research output
-
A Study on The Role of Feedback on The Quality of Ideas From Customers in Idea Crowdsourcing Community
LI, Y. S., CHAN, K. W., Zhu, J. J. & WEI, L., May 2017.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
-
Understanding Foreign Brand Competition in China: Strategies, Regional Distinctiveness and Social Media Influences
LI, S. Y., WEI, L. & Zhu, J. J., 22 Jun 2017.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
-
Are points like money? An empirical investigation of reward promotion effectiveness for multicategory retailers
Wei, L. & Xiao, J., Mar 2015, In: Marketing Letters. 26, 1, p. 99-114Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
11 Citations (Scopus) -
Consumer Choice of Credit Cards, Usage and Retention
WEI, L., Xiao, J. & Jin, L., 2014.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
-
Reward Alleviates Moral Licensing Effect
WEI, L., WEN, N. & ZENG, X., 3 Jun 2014.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
Projects
- 4 Finished
-
GRF: Strategic Intertemporal Pricing with Heterogeneous Risk Attitudes for Efficient Product Evaluation, Learning, and Adoption
CHIANG, W. Y. K. (Principal Investigator / Project Coordinator) & WEI, L. (Co-Investigator)
1/01/15 → 3/07/18
Project: Research
-
GRF: Consumer Online Search Strategy and Its Implications for Search Engine Marketing
DOU, W. (Principal Investigator / Project Coordinator), CHEN, Y. (Co-Investigator) & WEI, L. (Co-Investigator)
1/09/08 → 26/11/10
Project: Research
-
SRG: Consumer Online Search Strategy and Its Implications for Search Engine Marketing
DOU, W. (Principal Investigator / Project Coordinator), WEI, L. (Co-Principal Investigator) & CHEN, Y. (Co-Investigator)
1/04/08 → 30/06/08
Project: Research
-
GRF: Motion Pictures from a Matching Perspective (1) Empirically Estimating the Matching Value between Movie Scripts and Cast (2) Estimating the Value of Movie Scripts
WEI, L. (Principal Investigator / Project Coordinator) & SHI, M. (Co-Investigator)
1/01/08 → 4/09/12
Project: Research
Prizes
-
Best Paper Award, 2008 Marketing Science Conference
DOU, W. (Recipient), WEI, L. (Recipient), HUANG, L. (Recipient) & Zeng, F. (Recipient), 2008
Prize: RGC 64B - Prizes and awards
Activities
- 1 Editorial membership and others
-
營銷科學學報 (Journal)
WEI, L. (Editorial Board Member)
2006 → …Activity: Publication peer-review and editorial work (RGC: 61) › Editorial membership and others