Dr. WEI Liyuan (魏立原)
PhD - Marketing (University of Toronto)
MA - Industrial Economics (Renmin University of China)
BA - Marketing (Renmin University of China)
Other Links
Research Interests/Areas
Microeconomic modeling, industrial organization; behavioral decision making, consumer psychology
Teaching
Courses
Teaching Activities (past 4 academic years)
|
Academic Year |
Level |
Title |
|
2016-2017 |
Postgraduate Degree |
Applied Marketing Research |
|
|
|
Marketing Engineering |
|
2015-2016 |
Postgraduate Degree |
Marketing Engineering |
|
2014-2015 |
Bachelor's Degree |
Marketing Research |
|
|
Postgraduate Degree |
Marketing Engineering |
|
|
Research Degree |
Doctoral Studies in Subject Area II (Quantitative Group) Marketing Modelling |
|
2013-2014 |
Bachelor's Degree |
Marketing Research |
|
|
Postgraduate Degree |
Marketing Engineering |
Services in CityU
|
Period |
Name |
Position |
|
3/2013 - Now |
MBA Program |
Marketing Area Coordinator |
|
2013 - Now |
Department Research Committee (MKT) |
Member |
|
2009 - Now |
MSc in Marketing |
Admission Officer |
|
9/2008 - Now |
College of Business Graduate Studies Committee |
Member |
|
9/2014 - 8/2015 |
Department Staffing Committee (MKT) |
Member |
|
9/2013 - 8/2014 |
BBA Mentoring Scheme |
Academic Advisor |
Supervisory Experience
|
Prizes/Honours
- Student Learning and Development Excellence Award - City University of Hong Kong (Department of Marketing)
- Student Learning and Development Excellence Award - City University of Hong Kong (Department of Marketing)
