Research output per year
Research output per year
Personal profile
Author IDs
ORCID iD: 0000-0002-0515-2594
Scopus Author ID: 36682487300
Google Scholar Profile: EBSb_qoAAAAJ
Impact
Qualifications (Brief)
BA (Peking University), MPhil (Hong Kong Baptist University), PhD (Cornell University, US)
Biography
My research focuses on cognitive processing and interpersonal dynamics in the contexts of health communication, persuasion and new media. Taking a socio-psychological perspective, I approach human communication by focusing on cognitive and interpersonal factors or processes using a variety of quantitative research methods (experiment, survey and content analysis). I am particularly interested in investigating some of the cognitive processes that influence the course and conduct of persuasion, personal bonding, self-presentation, and information seeking, and how these processes are shaped by communication technologies and social norms.
Research Interests/Areas
- Psychological and Interpersonal Processes in Social Media
- Health Communication
- Quantitative Research Methods
Research Grants
- Research Grants Council General Research Fund (ECS; Hong Kong), Overcoming Barriers to Influenza Vaccination in Hong Kong: Designing Culture-Centric Narratives for Health Promotion, 2015-2017, Principal Investigator, HKD 414,720, On-going
- Research Grants Council General Research Fund (Hong Kong), The efficacy of using online narratives in changing HIV risk perceptions and behaviors among men who have sex with men in Hong Kong, 2015 to 2018, Co-Investigator, HKD 811,168, On-going
- The Health Care and Promotion Fund (HCPF; Hong Kong), Love others like ourselves – pass life to others” - A social marketing program to promote organ donation among Protestant and Roman Catholic churches goes and their significant others, 2013 to 2015, Co-Investigator, HKD299,914, Completed
Teaching
• GE 1223 Public Health Communication
• COM 3406 Strategic Media Planning
• COM 3411 Interactive Advertising
• GE 3202 Citizen Journalism and Civil Society
• COM 5104 Research Methods for Communication and New Media
Services outside CityUHK
- Adjunct Assistant Professor at the Jockey Club School of Public Health and Primary Care, the Chinese University of Hong Kong
- Founding Member, Hong Kong Behavioral Health Society (HKBHS)
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Perceived Realism and Multidimensional Transportation in Narrative Engagement: Impact on Reactance and Persuasion
Zheng, R., Yang, M. & Jiang, L., 14 Jun 2025.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
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Relational maintenance in transnational marital relationships: The case of foreign domestic workers and their left-behind husbands
Bernadas, J. M. A. C., Jiang, L. C. & Guo, Q., 12 Feb 2025, (Online published) In: Atlantic Journal of Communication.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
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The Impact of Expert Opinions in COVID-19 News Coverage on Vaccination During the Fifth Outbreak in Hong Kong: A Time Series Analysis
Gao, Y., Lau, J.T.-F., Zhang, Q., Ming, W.-K., Shen, F., Huang, Y.-H. C. & Jiang, L. C., 2025, In: Health Communication. 40, 2, p. 305-320Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
1 Citation (Scopus) -
Toward Innovativeness in Narrativity Measurement: A Comparative Analysis of Human, AI, and Hybrid Approaches
Yang, M., Zheng, R. & Jiang, L. C., Jun 2025.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
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Examining the link between distressing life events, social media distress disclosure, and perceived stress: A moderated mediation model
Chu, T. H. & Jiang, L. C., Feb 2024, In: Computers in Human Behavior. 151, 108018.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
8 Citations (Scopus)
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REG-Small Scale: Designing AI-Powered Mental Intervention through Positive Expressive Writing
JIANG, L. C. (Principal Investigator / Project Coordinator) & XU, J. (Co-Investigator)
1/06/25 → …
Project: Research
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SSF-CityUHK: Designing Scientifically Validated Deception Detection Tasks to Evaluate the Effectiveness of Anti-Scam Strategies in Chinese Contexts
JIANG, L. C. (Principal Investigator / Project Coordinator), LIU, X. (Co-Principal Investigator), DAI, Y. (Co-Investigator) & MARKOWITZ, D. (Co-Investigator)
1/06/25 → …
Project: Research
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SSF-CityUHK: Gamifying AI-Powered Digital Health Technologies for Brain Health Management Ecosystem (G.A.M.E) in the Greater Bay Area
LEE, E. (Principal Investigator / Project Coordinator), CHAN, W. Y. K. (Co-Principal Investigator), HO, D. (Co-Principal Investigator), JIANG, L. C. (Co-Principal Investigator), KWOK, C. W. R. (Co-Principal Investigator), LI, X. (Co-Principal Investigator) & XIN, M. (Co-Principal Investigator)
1/06/25 → …
Project: Research
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PPR-GOVT: Tracking the Influence of Misinformation on Perceptions about Flu Vaccine among the Elderly Population in Hong Kong
CHIA, C. Y. S. (Principal Investigator / Project Coordinator), JIANG, L. C. (Co-Investigator) & Lau, J.T.-F. (Co-Investigator)
1/08/20 → 31/12/21
Project: Research
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ECS: Overcoming Barriers to Influenza Vaccination in Hong Kong: Designing Culture-Centric Narratives for Health Promotion
JIANG, L. C. (Principal Investigator / Project Coordinator)
1/01/15 → 15/06/18
Project: Research
Prizes
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Second place student paper, Stigmatized Presentation of Single Women: A content analysis of news coverage on single women and single men in China
GONG, W. (Recipient), TU, C. (Recipient) & JIANG, L. C. (Recipient), 17 Jun 2014
Prize: RGC 64B - Prizes and awards
Press/Media
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CityUHK and China Unicom awarded for outstanding collaboration to fight telecom and internet scam using big data and AI by the World Internet Conference
TSE, C. K., HUANG, Y.-H., ZHOU, S., JIANG, L. C. & LIU, X.
19/11/24 → 7/01/25
24 items of Media coverage
Press/Media: Press / Media
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Pandemic Fatigue? CityU’s survey reveals half of the citizens support “Living-with-Covid”
HUANG, Y.-H., JIANG, L. C., WANG, X. & DAI, Y.
31/03/22 → 2/04/22
13 items of Media coverage
Press/Media: Press / Media