Research output per year
Research output per year
Personal profile
Author IDs
ORCID iD: 0000-0003-1315-0019
Scopus Author ID: 55468893700
Impact
Biography
Liang Guo is a Chair Professor of Marketing at City University of Hong Kong. He received a Ph.D. in Business Administration from University of California at Berkeley, and a B.A. in Economics from Beijing University. His research interests include economics of psychology, marketing strategy, industrial organization, and applied economics. He has published over thirty papers at top academic journals such as Journal of Marketing Research, Management Science, Marketing Science, AEJ: Microeconomics, and Journal of Economic Theory. He serves as an AE for Management Science and a SE for Production and Operations Management.
Research Interests/Areas
- Economics of Psychology; Marketing Strategy; Industrial Organization; Applied Economics
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Related Links
Education/Academic qualification
BA, Economics, Peking University
PhD, Business Administration, University of California, Berkeley
Fingerprint
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Collaborations from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 39 RGC 21 - Publication in refereed journal
-
Designing Information to Engage Customers
Guo, L., 20 Jan 2025, (Online published) In: Management Science.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Open AccessFile5 Downloads (CityUHK Scholars) -
Optimal Contracts for Time-Inconsistent Consumers with Heterogeneous Beliefs
Gao, B. & Guo, L., Jan 2025, In: Management Science. 71, 1, p. 861-878Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Open AccessFile2 Citations (Scopus)78 Downloads (CityUHK Scholars) -
Selling Data to Marketers
Guo, L., 18 Feb 2025, (Online published) In: Management Science.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Open AccessFile5 Downloads (CityUHK Scholars) -
Smart Contracts in Supply Chains
Guo, L., Aug 2025, In: Journal of Marketing Research. 62, 4, p. 721-739Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
1 Citation (Scopus) -
Recovering the Anchoring of Economic Valuations
GUO, L., Nov 2024, In: American Economic Journal: Microeconomics. 16, 4, p. 192–228Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
2 Citations (Scopus)
Projects
- 1 Finished
-
GRF: A Structural Model of Assortment Choice: Theory and Empirical Analysis
GUO, L. (Principal Investigator / Project Coordinator)
1/01/22 → 30/06/25
Project: Research
Prizes
-
Best Marketing Paper Award in Management Science, Finalist
GUO, L. (Recipient), 2024
Prize: RGC 64B - Prizes and awards
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Stanford's top 2% most highly cited scientists 2024
GUO, L. (Recipient), Sept 2024
Prize: RGC 64B - Prizes and awards
-
The Un(consciousness) of Decision Making
GUO, L. (Speaker)
18 Oct 2024 → 19 Oct 2024Activity: Talk/lecture or presentation › Presentation
-
Summer Institute in Competitive Strategy
GUO, L. (Advisory Chair)
10 Jun 2024 → 14 Jun 2024Activity: Organizing or Participating in a conference / an event › Exhibition
-
Bargaining Timing and Price Transparency in Supply Chains
GUO, L. (Speaker)
28 May 2024Activity: Talk/lecture or presentation › Presentation
-
The Voice of Customers in Customization
GUO, L. (Speaker)
14 Jul 2023Activity: Talk/lecture or presentation › Presentation