Dr. JI Li (吉莉)
Research Output
- 2020
- Published
Conflict Aftermath: Dispute Resolution and Financial Performance in Franchising
Wang, J. J., Grünhagen, M., Ji, L. J. & Zheng, X. V., Dec 2020, In: Journal of Retailing. 96, 4, p. 548-562 15 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 22 - Published
Mitigating the Negative Effects of Regional Clustering in Franchising: The Roles of Governance Mechanisms
Zheng, X. V., Ji, L. J. & Su, C., Sept 2020, In: Journal of Retailing. 96, 3, p. 434-444Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 9 - Published
A Cross-Cultural Comparison of Gender Choice of Celebrities Endorsing Beauty Brands: An Abstract
Wu, S. & Ji, L., 2020, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Wu, S., Pantoja, F. & Krey, N. (eds.). Springer, Cham, p. 483-484 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review