Research output per year
Research output per year
Personal profile
Author IDs
ORCID iD: 0000-0002-7743-3520
Scopus Author ID: 56194527100
Impact
Qualifications (Brief)
Ph.D. - Marketing (The Chinese University of Hong Kong)
M.S. - MSc (Tsinghua University)
B.S. - BSc (China Agricultural University)
Biography
Dr. Lei Su is an Associate Professor at the City University of Hong Kong. Her research focuses on consumer behaviour, and her recent research interests include consumer judgement and decision making, digital communication, crowdfunding, scheduling style, and social and socioeconomic influence. Her research has been published in top-tier marketing journals, including the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Marketing, and Journal of Consumer Psychology. She has led grant-funded research projects over the years as Principal Investigator and achieved an award for the best paper at a prestigious international conference. Before she joined the field of academia, Dr. Su had acquired industry working experience as a practitioner, in a multinational FMCG company and an advertising agency.
Research Interests/Areas
- Judgement and Decision Making
- Social Influence
- Digital Communication
- Crowdfunding
- Scheduling and Time Management
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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The influence of event-time (vs. clock-time) scheduling style on satiation
Tang, Y., Huang, Z. & Su, L., Jan 2023, In: Journal of Consumer Psychology. 33, 1, p. 123-132Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
4 Citations (Scopus) -
Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking
Liang, Y. (Co-first Author), Huang, Z. (Co-first Author) & Su, L. (Co-first Author), Aug 2023, In: Journal of Marketing Research. 60, 4, p. 812-833Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Open AccessFile9 Citations (Scopus)547 Downloads (CityUHK Scholars) -
“Want” versus “Need”: How Linguistic Framing Influences Responses to Crowdfunding Appeals
Su, L. (Co-first Author), Sengupta, J. (Co-first Author), Li, Y. (Co-first Author) & Chen, F., 11 May 2023, (Online published) In: Journal of Consumer Research. ucad033.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Open AccessFile11 Citations (Scopus)529 Downloads (CityUHK Scholars) -
Research-Led, Practical, and Real-World Relevant: Enhancing Big Data Education in Business School Across Disciplines
SU, L., 2022, Studies on Teaching and Learning. Kwong, T., Lee, H., Law, L. & Chong, K. (eds.). Hong Kong: Pearson Education Asia Limited, Vol. 5. p. 153-174Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author)
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When and how virus anthropomorphism intensifies consumer stigma toward patients
Liao, J., Huang, J. & Su, L., Oct 2022, Advances in Consumer Research. Association for Consumer Research, Vol. 50. p. 78 (Advances in Consumer Research).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
Projects
- 4 Active
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GRF: Return it! How Infinite Scrolling versus Pagination Influence Online Product Return
SU, L. (Principal Investigator / Project Coordinator) & SENGUPTA, J. (Co-Investigator)
1/01/25 → …
Project: Research
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GRF: It Is Too Early to Say "Thank You": Pre-Action Appreciation Backlashes Prosocial Behaviors
SU, L. (Principal Investigator / Project Coordinator)
1/01/24 → …
Project: Research
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NSFC-GP-SRI: 页面布局设计如何影响消费者的购买行为
SU, L. (Principal Investigator / Project Coordinator)
1/01/24 → …
Project: Research
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GRF: The Influence of Scheduling Styles on Consumers' Preference for Environmentally Friendly Products
SU, L. (Principal Investigator / Project Coordinator)
1/12/22 → …
Project: Research