Prof. LEE Kwok On Matthew (李國安)

Student Theses

  1. 2025
  2. Understanding Usage Behavior in Massively Multiplayer Online Games: Perspectives of Technology Affordance and Perfection Pursue

    XUN, Y. (Author), LEE, K. O. M. (Supervisor) & Yang, F. (External Supervisor), 9 Apr 2025

    Student thesis: Doctoral Thesis

  3. 2022
  4. 2021
  5. Understanding the Impact of Cross-Channel Integration on Consumer Purchase: Empirical Examination Based on Three Omni-Channel Contexts

    FANG, J. (Author), LEE, K. O. M. (Supervisor), Gu, J. (External Supervisor) & Liu, H. (External Supervisor), 9 Jul 2021

    Student thesis: Doctoral Thesis

  6. 2020
  7. Online Game Addiction: Antecedents and Mechanisms

    GONG, X. (Author), LEE, K. O. M. (Supervisor) & YU, Y. (External Supervisor), 22 Jan 2020

    Student thesis: Doctoral Thesis

  8. Understanding Customer Behavior in Omnichannel Retailing: The Effects of Cross-Channel Integration

    LI, Y. (Author), LEE, K. O. M. (Supervisor) & Yang, F. (External Supervisor), 22 Jan 2020

    Student thesis: Doctoral Thesis

  9. 2019
  10. Impact of Consumer Engagement on Brand Trust and Brand Loyalty: A Multiple-Perspective Empirical Study

    LIU, L. (Author), LEE, K. O. M. (Supervisor) & Liu, R. (External Supervisor), 17 Sept 2019

    Student thesis: Doctoral Thesis

  11. 2017
  12. Preventing Relapse of Smartphone Game Addiction: A Self-regulatory Process Perspective

    CHEN, C. (Author), LEE, K. O. M. (Supervisor) & Liang, L. (External Supervisor), 26 Sept 2017

    Student thesis: Doctoral Thesis

  13. 2016
  14. 企業智慧化程度對企業績效的影響- 以中國製造企業為例

    LI, Y. (Author), LEE, K. O. M. (Supervisor), 5 Sept 2016

    Student thesis: Doctoral Thesis

  15. 電視購物顧客滿意的驅動因素及其對顧客忠誠的影響研究

    LI, M. (Author), LEE, K. O. M. (Supervisor), 13 Apr 2016

    Student thesis: Doctoral Thesis

  16. 2015
  17. Why SNS Usage Can Become So Compulsive: A Non-Cognitive Habit-Dependency-Compulsion Model

    ZHANG, H. (Author), LEE, K. O. M. (Supervisor), 3 Jun 2015

    Student thesis: Doctoral Thesis

  18. 2014
  19. Post-adoption success of telemedicine system in hospitals: technological, organizational, environmental influences and technostress

    YAN, Z. (Author), LEE, K. O. M. (Supervisor) & VOGEL, D. (Co-supervisor), 3 Oct 2014

    Student thesis: Doctoral Thesis

  20. 2013
  21. 影響中國律師工作滿意度的心理機制研究: 社會身份認同理論的視角

    LUO, J. (Author), LEE, K. O. M. (Supervisor), 2 Oct 2013

    Student thesis: Doctoral Thesis

  22. Improving communication between multinational fast moving consumer goods manufacturers and Chinese wholesalers

    LEE, Y. K. C. (Author), KUMAR, K. (Supervisor) & LEE, K. O. M. (Supervisor), 15 Feb 2013

    Student thesis: Doctoral Thesis

  23. 2011
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