Dr. LI King King (李景景)

PhD - Economics (HKUST)
BBA - Business Economics (CityU HK)             


Author IDs


About my research:
I use experiments, combining the methodology of economics, psychology, and neuroscience to make discoveries on how and why people make choices. It is hoped that these discoveries will provide new perspectives and offer possible solutions for important social issues, business strategies, and puzzles in economic theories.

About my teaching:
I try to make my class discovery-oriented. I enjoy talking to students. 

Research Interests/Areas

  • Experimental Economics
  • Behavioral Economics
  • Behavioral Finance
  • Neuroeconomics