Prof. LIU Junming (劉峻銘)

The Sales Impact of Streamer Communication in Live Streaming E-Commerce

Supervisor: Yi, Y. (External person) (External Supervisor), LIU, J. (Supervisor), LIM, K. H. (Supervisor), FANG, Y. (Supervisor) & LIU, B. (Co-supervisor)

Student thesis: Doctoral Thesis