Research output per year
Research output per year
Research output
Search results
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2023
Multidimensional Targeting and Consumer Response
Despotakis, S. & Yu, J., Aug 2023, In: Management Science. 69, 8, p. 4518-4540Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
6 Citations (Scopus) -
2021
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House
Yu, J., Jan 2021, In: Marketing Science. 40, 1, p. 147-167Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
9 Citations (Scopus) -
2019
The benefit of collective reputation
Neeman, Z., Öry, A. & Yu, J., 2019, In: RAND Journal of Economics. 50, 4, p. 787-821 35 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
13 Citations (Scopus)