Research output per year
Research output per year
Personal profile
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Dive into the research topics where Jung Ju YU is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Multidimensional Targeting and Consumer Response
Despotakis, S. & Yu, J., Aug 2023, In: Management Science. 69, 8, p. 4518-4540Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
6 Citations (Scopus) -
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House
Yu, J., Jan 2021, In: Marketing Science. 40, 1, p. 147-167Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
9 Citations (Scopus) -
Targeted Advertising, Consumer Inference and Search
Yu, J. & Shin, J., Feb 2019, p. 4.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
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Targeted Advertising and Consumer Inference
Shin, J. & Yu, J., Oct 2019.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
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The benefit of collective reputation
Neeman, Z., Öry, A. & Yu, J., 2019, In: RAND Journal of Economics. 50, 4, p. 787-821 35 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
13 Citations (Scopus)
Projects
- 2 Finished
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GRF: Luring Customers on Search Platforms Using List Price: A Theoretical and Empirical Analysis
YU, J. J. (Principal Investigator / Project Coordinator)
1/01/21 → 8/06/21
Project: Research
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ECS: The Value of Information in Targeted Advertising
YU, J. J. (Principal Investigator / Project Coordinator)
1/08/19 → 23/06/21
Project: Research
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A Model of Brand Architecture Choice: A House of Brands vs. A Branded House
YU, J. J. (Speaker)
25 Jun 2019Activity: Talk/lecture or presentation › Talk/lecture
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Targeted Advertising and Consumer Inference
YU, J. J. (Speaker)
17 May 2019Activity: Talk/lecture or presentation › Talk/lecture
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Targeted Advertising: How Consumers Make Inferences
YU, J. J. (Speaker)
13 Feb 2019Activity: Talk/lecture or presentation › Talk/lecture
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Games and Economic Behavior (Journal)
YU, J. J. (Reviewer)
2019 → …Activity: Publication peer-review and editorial work (RGC: 61) › Publication peer-review
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Quantitative Marketing and Economics (Journal)
YU, J. J. (Reviewer)
2019 → …Activity: Publication peer-review and editorial work (RGC: 61) › Publication peer-review