Dr. YU Jung Ju

Research Output

  1. 2020
  2. Accepted/In press/Filed

    A Model of Brand Architecture Choice: A Branded House vs. A House of Brands

    YU, J. J., 14 May 2020, (Accepted/In press/Filed) In : Marketing Science.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

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  3. 2019
  4. Published

    Targeted Advertising and Consumer Inference

    Shin, J. & YU, J. J., 11 Oct 2019.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)

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  5. Published

    Targeted Advertising, Consumer Inference and Search

    Yu, J. & Shin, J., Feb 2019, p. 4.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)

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  6. Published

    The benefit of collective reputation

    Neeman, Z., Öry, A. & Yu, J., 2019, In : RAND Journal of Economics. 50, 4, p. 787-821 35 p.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

    Scopus citations: 1
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