Dr. RYOO Jun Hyun

Research Output

  1. 2021
  2. Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue

    Ryoo, J. H., Wang, X. & Lu, S., Mar 2021, In: Journal of Marketing. 85, 2, p. 70-88

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 3
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  3. 2018
  4. Understanding Influence of Marketing Thought on Practice: An Analysis of Business Journals using Textual and Latent Dirichlet Allocation (LDA) Analysis

    Borah, A., Wang, X. & Ryoo, J. H., Dec 2018, In: Customer Needs and Solutions. 5, 3-4, p. 146–161

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  5. 2017
  6. Understanding the social media strategies of U.S. primary candidates

    Jun Hyun Ryoo, J. & Bendle, N., 29 Jul 2017, In: Journal of Political Marketing. 16, 3-4, p. 244-266

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 2
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