Dr. RYOO Jun Hyun

Research Output

  1. 2021
  2. Published

    The role of machine learning analytics and metrics in retailing research

    Wang, X. (., Ryoo, J. H. (., Bendle, N. & Kopalle, P. K., Dec 2021, In: Journal of Retailing. 97, 4, p. 658-675

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 4
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  3. Online published

    Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews

    Wang, X. (., He, J., Curry, D. J. & Ryoo, J. H. (., 6 Sep 2021, (Online published) In: Journal of Marketing.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  4. Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue

    Ryoo, J. H. (., Wang, X. (. & Lu, S., Mar 2021, In: Journal of Marketing. 85, 2, p. 70-88

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 3
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  5. 2018
  6. Understanding Influence of Marketing Thought on Practice: An Analysis of Business Journals using Textual and Latent Dirichlet Allocation (LDA) Analysis

    Borah, A., Wang, X. (. & Ryoo, J. H. (., Dec 2018, In: Customer Needs and Solutions. 5, 3-4, p. 146–161

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  7. 2017
  8. Understanding the social media strategies of U.S. primary candidates

    Jun Hyun Ryoo, J. & Bendle, N., 29 Jul 2017, In: Journal of Political Marketing. 16, 3-4, p. 244-266

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 2
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