Dr. RYOO Jun Hyun
Research Output
- 2021
- Published
The role of machine learning analytics and metrics in retailing research
Wang, X. (., Ryoo, J. H. (., Bendle, N. & Kopalle, P. K., Dec 2021, In: Journal of Retailing. 97, 4, p. 658-675Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 4 - Online published
Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews
Wang, X. (., He, J., Curry, D. J. & Ryoo, J. H. (., 6 Sep 2021, (Online published) In: Journal of Marketing.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue
Ryoo, J. H. (., Wang, X. (. & Lu, S., Mar 2021, In: Journal of Marketing. 85, 2, p. 70-88Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 3- 2018
Understanding Influence of Marketing Thought on Practice: An Analysis of Business Journals using Textual and Latent Dirichlet Allocation (LDA) Analysis
Borah, A., Wang, X. (. & Ryoo, J. H. (., Dec 2018, In: Customer Needs and Solutions. 5, 3-4, p. 146–161Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
- 2017
Understanding the social media strategies of U.S. primary candidates
Jun Hyun Ryoo, J. & Bendle, N., 29 Jul 2017, In: Journal of Political Marketing. 16, 3-4, p. 244-266Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Scopus citations: 2