Prof. RYOO Jun Hyun

Ph.D. - Business Administration, Marketing (The University of Western Ontario)
B.A. - Honors Business Administration (The University of Western Ontario)


Author IDs


Jun Hyun (Joseph) Ryoo is an Assistant Professor of Marketing at College of Business, City University of Hong Kong. He received his Ph.D. in 2021, and B.A. in 2016, both from Ivey Business School, The University of Western Ontario. His research interests focus on addressing marketing problems involving unstructured data (e.g., texts, images) using econometric and machine learning methods. His previous research has appeared in Journal of MarketingJournal of Retailing, and Customer Needs and Solutions.


MKT8633 (Ph.D.): Empirical Marketing Research