Prof. XU Jingjun David (許景俊)

Student Theses

  1. 2024
  2. 共享經濟背景下平台粘性研究

    Author: LONG, Y., 4 Mar 2024

    Supervisor: LING, H. (External person) (External Supervisor) & XU, J. D. (Supervisor)

    Student thesis: Doctoral Thesis

  3. Two Essays on Unsolicited Sponsored Content: In-stream Sponsored Content and Virtual Influencer Endorsement

    Author: ZHU, J., 8 Jan 2024

    Supervisor: WANG, W. (Supervisor) & XU, J. D. (Supervisor)

    Student thesis: Doctoral Thesis

  4. 電商直播的社會臨場感對消費者購買的作用研究

    Author: QIAO, Y., 4 Jan 2024

    Supervisor: LING, H. (External person) (External Supervisor) & XU, J. D. (Supervisor)

    Student thesis: Doctoral Thesis

  5. 2023
  6. 電商直播的產品試用方式對銷售額的影響研究

    Author: PENG, W., 28 Nov 2023

    Supervisor: Huang, L. (External person) (External Supervisor) & XU, J. D. (Supervisor)

    Student thesis: Doctoral Thesis

  7. The Research on Joint Effect of Online Platforms and Consumers' Data

    Author: LI, S., 12 Sept 2023

    Supervisor: XU, J. D. (Supervisor) & FENG, J. (Supervisor)

    Student thesis: Doctoral Thesis

  8. 直播環境下主播營銷話術互動對消費者購買意願的影響研究

    Author: ZENG, W., 3 May 2023

    Supervisor: LING, H. (External person) (External Supervisor) & XU, J. D. (Supervisor)

    Student thesis: Doctoral Thesis

  9. Three Essays on Understanding the Performance Impact of Platform-based Function Repertoire Usage by E-Marketplace Sellers

    Author: ZENG, J., 13 Apr 2023

    Supervisor: FANG, Y. (Supervisor), LIM, K. H. (Supervisor) & XU, J. D. (Supervisor)

    Student thesis: Doctoral Thesis

  10. 2022
  11. 基於多源流數據的企業成長性預測方法研究

    Author: XU, Q., 24 Nov 2022

    Supervisor: Huang, L. (External person) (External Supervisor), XU, J. D. (Supervisor) & WANG, W. (Supervisor)

    Student thesis: Doctoral Thesis

  12. 律師社交媒體使用對其工作效率的影響研究–基於工作重塑的視角

    Author: GU, L., 24 Oct 2022

    Supervisor: Huang, L. (External person) (External Supervisor), XU, J. D. (Supervisor) & LIM, K. H. (Supervisor)

    Student thesis: Doctoral Thesis

  13. Resolving the Innovation Diffusion Paradox on Open Innovation Platforms: A Developer's Perspective

    Author: XIONG, B., 22 Aug 2022

    Supervisor: YU, Y. (External person) (External Supervisor), WANG, W. (Supervisor) & XU, J. D. (Supervisor)

    Student thesis: Doctoral Thesis

  14. Three Essays on Direct Marketing: Live-stream Selling, Advertising Signaling Paradoxes, and Platform Selling Partnership

    Author: PAN, R., 11 May 2022

    Supervisor: XU, J. D. (Supervisor), FENG, J. (Supervisor) & MA, J. (Supervisor)

    Student thesis: Doctoral Thesis

  15. 2021
  16. Explainable Machine Learning Frameworks for Recommendation and Prediction Based on User-generated Content

    Author: YANG, Z., 17 Aug 2021

    Supervisor: XU, J. D. (Supervisor), FENG, J. (Supervisor) & LAU, Y. K. R. (Supervisor)

    Student thesis: Doctoral Thesis

  17. 2006
  18. Personalized mobile advertising application using Bayesian networks

    Author: XU, J. D., 15 Feb 2006

    Supervisor: LIAO, S. S. (Supervisor)

    Student thesis: Master's Thesis