Dr. WANG Jianfeng Jeff (王劍鋒)

Ph.D. in Marketing, Minor field: Sociology, University of Arizona
M.S. in Marketing, Nanyang Technological University, Singapore
B.S. in Management, Peking University, China

Former

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Research Interests/Areas

  • Socio-cultural aspects of marketing
  • Branding
  • Marketing strategy

Prizes/Honours

  • College Teaching Excellence Award - City University of Hong Kong (College of Business)
  • Student Learning and Development Excellence Award - City University of Hong Kong (Department of Marketing)

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Below displays the top Fingerprint concepts, per subject area for this Expert. Fingerprint concepts that appear on this page are based on all the research output produced by this Expert.

100
Consumers Social Sciences
72
china INIS
71
Research Social Sciences
66
China Keyphrases
58
performance INIS
58
values INIS
53
Enterprise Social Sciences
51
marketing INIS
50
market INIS
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