Dr. WANG Jianfeng Jeff (王劍鋒)

Ph.D. in Marketing, Minor field: Sociology, University of Arizona
M.S. in Marketing, Nanyang Technological University, Singapore
B.S. in Management, Peking University, China

Former

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Research Interests/Areas

  • Socio-cultural aspects of marketing
  • Branding
  • Marketing strategy

Prizes/Honours

  • College Teaching Excellence Award - City University of Hong Kong (College of Business)
  • Student Learning and Development Excellence Award - City University of Hong Kong (Department of Marketing)