Dr. CHO Hyewon (趙惠媛)

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Research Output

  1. 2016

  2. Stratification and segmentation: Social class in consumer behavior

    Shavitt, S., Jiang, D. & Cho, H., Oct 2016, In: Journal of Consumer Psychology. 26, 4, p. 583-593

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 64
    Check@CityULib

  3. Culture and consumer behavior: The role of horizontal and vertical cultural factors

    Shavitt, S. & Cho, H., 1 Apr 2016, In: Current Opinion in Psychology. 8, p. 149-154

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 55
    Check@CityULib