Dr. CHO Hyewon (趙惠媛)
Research Output
- 2019
- Published
Culture and Consumer Behavior
Shavitt, S., Cho, H. & Barnes, A. J., 27 Feb 2019, Handbook of Cultural Psychology. Cohen, D. & Kitayama, S. (eds.). Second ed. Guilford Press, p. 678-698Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author)
- 2016
Stratification and segmentation: Social class in consumer behavior
Shavitt, S., Jiang, D. & Cho, H., Oct 2016, In: Journal of Consumer Psychology. 26, 4, p. 583-593Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 61Culture and consumer behavior: The role of horizontal and vertical cultural factors
Shavitt, S. & Cho, H., 1 Apr 2016, In: Current Opinion in Psychology. 8, p. 149-154Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 53