Dr. PAN Haibo (潘海波)

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Research Output

  1. 2021
  2. Published

    East Asian films in the European market: the roles of cultural distance and cultural specificity

    Wang, X., Pan, H. R., Zhu, N. & Cai, S., 22 Jul 2021, In: International Marketing Review. 38, 4, p. 717-735

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 21
    Check@CityULib
  3. 2018
  4. Published

    Optimizing the Impact of Franchisor Plural Governance on Franchisee Performance: The Moderating Roles of System Size and Regulatory Environment

    Pan, H. & ZHENG, X., Aug 2018.

    Research output: Conference Papers › Poster › peer-review

    Check@CityULib