Mr. PAN Haibo (潘海波)

Research Output

  1. 2020
  2. Online published

    East Asian films in the European market: the roles of cultural distance and cultural specificity

    Wang, X., Pan, H. R., Zhu, N. & Cai, S., 9 Jul 2020, In : International Marketing Review.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal