Prof. HUANG Guanxiong (黃冠雄)

Research Output

  1. 2016
  2. Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective

    Huang, G., 2 Sept 2016, In: Journal of Promotion Management. 22, 5, p. 665-683

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 10
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  3. Understanding Media Synergy

    HUANG, G. & Li, H., Apr 2016, Advertising in New Formats and Media: Current Research and Implications for Marketers. De Pelsmacker, P. (ed.). UK: Emerald Group Publishing Limited, p. 97-113

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 12 - Chapter in an edited book (Author)

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  4. The impacts of banner format and animation speed on banner effectiveness: Evidence from eye movements

    Li, K., Huang, G. & Bente, G., 15 Jan 2016, In: Computers in Human Behavior. 54, p. 522-530

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 50
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  5. The effect of anonymity on conformity to group norms in online contexts: A meta-analysis

    Huang, G. & Li, K., 2016, In: International Journal of Communication. 10, p. 398-415

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 21
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  6. 2013
  7. The use of public computing facilities by library patrons: Demography, motivations, and barriers

    DeMaagd, K., Chew, H. E., Huang, G., Khan, M. L., Sreenivasan, A. & LaRose, R., Jan 2013, In: Government Information Quarterly. 30, 1, p. 110-118

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 8
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  8. Mediating Tourist Landscape: A Case Study of Media-Induced Tourism in China

    HUANG, G., 2013, In: International Journal of Communication. 7, p. 2678-2696

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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