Prof. HUANG Guanxiong (黃冠雄)
Research Output
- 2016
Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective
Huang, G., 2 Sept 2016, In: Journal of Promotion Management. 22, 5, p. 665-683Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 10Understanding Media Synergy
HUANG, G. & Li, H., Apr 2016, Advertising in New Formats and Media: Current Research and Implications for Marketers. De Pelsmacker, P. (ed.). UK: Emerald Group Publishing Limited, p. 97-113Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author)
The impacts of banner format and animation speed on banner effectiveness: Evidence from eye movements
Li, K., Huang, G. & Bente, G., 15 Jan 2016, In: Computers in Human Behavior. 54, p. 522-530Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 50The effect of anonymity on conformity to group norms in online contexts: A meta-analysis
Huang, G. & Li, K., 2016, In: International Journal of Communication. 10, p. 398-415Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 21- 2013
The use of public computing facilities by library patrons: Demography, motivations, and barriers
DeMaagd, K., Chew, H. E., Huang, G., Khan, M. L., Sreenivasan, A. & LaRose, R., Jan 2013, In: Government Information Quarterly. 30, 1, p. 110-118Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 8Mediating Tourist Landscape: A Case Study of Media-Induced Tourism in China
HUANG, G., 2013, In: International Journal of Communication. 7, p. 2678-2696Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review