Prof. HUANG Guanxiong (黃冠雄)

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Research Output

  1. 2019
  2. Published

    Why do users stick with fitness mobile apps? Linking technological functions with continuance usage intention among Chinese users

    Huang, G. & Ren, Y., Aug 2019.

    Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

    Check@CityULib
  3. Published

    Leveraging Sponsorships Partnered with Fitness Mobile Apps: Effects of Functional Congruence and Incentive Type

    Huang, G., Jul 2019.

    Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

    Check@CityULib
  4. Published

    Time to Work Out! Examining the Behavior Change Techniques and Relevant Theoretical Mechanisms that Predict the Popularity of Fitness Mobile Apps with Chinese-Language User Interfaces

    Huang, G. & Zhou, E., 2019, In: Health Communication. 34, 12, p. 1502-1512

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 26
    Check@CityULib
  5. Published

    Variation matters: How to curb ad intrusiveness for native advertising on Facebook, Twitter, and Instagram

    Huang, G., 2019, In: Internet Research. 29, 6, p. 1469-1484

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 20
    Check@CityULib
  6. 2018
  7. Published

    Time to Work Out! Examining the Behavior Change Techniques and Relevant Theoretical Mechanisms that Predict the Popularity of Fitness Mobile Apps with Chinese-Language User Interfaces

    Huang, G. & Zhou, E., 6 Aug 2018.

    Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

    Check@CityULib
  8. Published

    Mapping Advertising Scholarship on China

    HUANG, G., TU, C. & TSE, T. K. Y., 29 May 2018.

    Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

    Check@CityULib
  9. Published

    中国消费者研究30年的国际发表与成果汇集——以IMI消费者调研数据为样本

    黄冠雄, 29 May 2018.

    Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

    Check@CityULib
  10. Published

    Cognitive and Experiential Effects of Advertising Variation Strategies on Social Media: Roles of Elaboration, Ad Credibility, and Experiential Pleasure

    HUANG, G., Liu, M. & Wang, X., 26 May 2018.

    Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

    Check@CityULib
  11. 2017
  12. Published

    Mapping public relations scholarship in Asia: a longitudinal analysis of published research, 1995–2014

    Xu, J. & Huang, G., 29 Nov 2017, The State of Asian Communication Research and Directions for the 21st Century. Wei, R. (ed.). Routledge , p. 75-92

    Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author)

    Check@CityULib
  13. Published

    Mapping the field of communication technology research in Asia: content analysis and text mining of SSCI journal articles 1995–2014

    Zheng, P., Liang, X., Huang, G. & Liu, X., 29 Nov 2017, The State of Asian Communication Research and Directions for the 21st Century. Wei, R. (ed.). Routledge , p. 25-45

    Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author)

    Check@CityULib
  14. Published

    Variation Matters: The Effectiveness of Platform Variation and Content Variation in Social Media Advertising as Mediated by Ad Intrusiveness

    HUANG, G., 26 May 2017.

    Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

    Check@CityULib
  15. 2016

  16. Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective

    Huang, G., 2 Sept 2016, In: Journal of Promotion Management. 22, 5, p. 665-683

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 11
    Check@CityULib
  17. Published

    Cultural Adaptation in U.S. and Mexican Beer Ads: The Moderating Effect of Automatic Bias Against Hispanics on Eye-Tracking Measures

    Nieves-Pizarro, Y., Mundel, J., Deng, T., HUANG, G., Kanver, D., Johnson, E. & Nelson, M. & 2 others, Timmons, R. & Alhabash, S., Aug 2016.

    Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

    Check@CityULib
  18. Published

    You Win or We Lose: A Conditional Indirect Effect Model of Message Framing in Communicating the Risks of Hydraulic Fracturing

    HUANG, G., Li, K. & Li, H., Aug 2016.

    Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

    Check@CityULib

  19. Understanding Media Synergy

    HUANG, G. & Li, H., Apr 2016, Advertising in New Formats and Media: Current Research and Implications for Marketers. De Pelsmacker, P. (ed.). UK: Emerald Group Publishing Limited, p. 97-113

    Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author)

    Check@CityULib

  20. The impacts of banner format and animation speed on banner effectiveness: Evidence from eye movements

    Li, K., Huang, G. & Bente, G., 15 Jan 2016, In: Computers in Human Behavior. 54, p. 522-530

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 52
    Check@CityULib
  21. Published

    Mapping public relations scholarship in Asia: a longitudinal analysis of published research, 1995–2014

    Xu, J. & Huang, G., 2016, In: Asian Journal of Communication. 26, 6, p. 548-565

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 3
    Check@CityULib
  22. Published

    Mapping the field of communication technology research in Asia: content analysis and text mining of SSCI journal articles 1995–2014

    Zheng, P., Liang, X., Huang, G. & Liu, X., 2016, In: Asian Journal of Communication. 26, 6, p. 511-531

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 27
    Check@CityULib

  23. The effect of anonymity on conformity to group norms in online contexts: A meta-analysis

    Huang, G. & Li, K., 2016, In: International Journal of Communication. 10, p. 398-415

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 22
    Check@CityULib
  24. 2013

  25. The use of public computing facilities by library patrons: Demography, motivations, and barriers

    DeMaagd, K., Chew, H. E., Huang, G., Khan, M. L., Sreenivasan, A. & LaRose, R., Jan 2013, In: Government Information Quarterly. 30, 1, p. 110-118

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 8
    Check@CityULib
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