Prof. HUANG Guanxiong (黃冠雄)

Research Output

  1. 2019
  2. Published

    Time to Work Out! Examining the Behavior Change Techniques and Relevant Theoretical Mechanisms that Predict the Popularity of Fitness Mobile Apps with Chinese-Language User Interfaces

    Huang, G. & Zhou, E., 2019, In: Health Communication. 34, 12, p. 1502-1512

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 25
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  3. Published

    Variation matters: How to curb ad intrusiveness for native advertising on Facebook, Twitter, and Instagram

    Huang, G., 2019, In: Internet Research. 29, 6, p. 1469-1484

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 17
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  4. 2018
  5. Published

    Time to Work Out! Examining the Behavior Change Techniques and Relevant Theoretical Mechanisms that Predict the Popularity of Fitness Mobile Apps with Chinese-Language User Interfaces

    Huang, G. & Zhou, E., 6 Aug 2018.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

    Check@CityULib
  6. Published

    Mapping Advertising Scholarship on China

    HUANG, G., TU, C. & TSE, T. K. Y., 29 May 2018.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  7. Published

    中国消费者研究30年的国际发表与成果汇集——以IMI消费者调研数据为样本

    黄冠雄, 29 May 2018.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

    Check@CityULib
  8. Published

    Cognitive and Experiential Effects of Advertising Variation Strategies on Social Media: Roles of Elaboration, Ad Credibility, and Experiential Pleasure

    HUANG, G., Liu, M. & Wang, X., 26 May 2018.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  9. 2017
  10. Published

    Mapping public relations scholarship in Asia: a longitudinal analysis of published research, 1995–2014

    Xu, J. & Huang, G., 29 Nov 2017, The State of Asian Communication Research and Directions for the 21st Century. Wei, R. (ed.). Routledge , p. 75-92

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 12 - Chapter in an edited book (Author)

    Check@CityULib
  11. Published

    Mapping the field of communication technology research in Asia: content analysis and text mining of SSCI journal articles 1995–2014

    Zheng, P., Liang, X., Huang, G. & Liu, X., 29 Nov 2017, The State of Asian Communication Research and Directions for the 21st Century. Wei, R. (ed.). Routledge , p. 25-45

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 12 - Chapter in an edited book (Author)

    Check@CityULib
  12. Published

    Variation Matters: The Effectiveness of Platform Variation and Content Variation in Social Media Advertising as Mediated by Ad Intrusiveness

    HUANG, G., 26 May 2017.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

    Check@CityULib
  13. 2016
  14. Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective

    Huang, G., 2 Sept 2016, In: Journal of Promotion Management. 22, 5, p. 665-683

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 10
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  15. Published

    Cultural Adaptation in U.S. and Mexican Beer Ads: The Moderating Effect of Automatic Bias Against Hispanics on Eye-Tracking Measures

    Nieves-Pizarro, Y., Mundel, J., Deng, T., HUANG, G., Kanver, D., Johnson, E. & Nelson, M. & 2 others, Timmons, R. & Alhabash, S., Aug 2016.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

    Check@CityULib
  16. Published

    You Win or We Lose: A Conditional Indirect Effect Model of Message Framing in Communicating the Risks of Hydraulic Fracturing

    HUANG, G., Li, K. & Li, H., Aug 2016.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

    Check@CityULib
  17. Understanding Media Synergy

    HUANG, G. & Li, H., Apr 2016, Advertising in New Formats and Media: Current Research and Implications for Marketers. De Pelsmacker, P. (ed.). UK: Emerald Group Publishing Limited, p. 97-113

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 12 - Chapter in an edited book (Author)

    Check@CityULib
  18. The impacts of banner format and animation speed on banner effectiveness: Evidence from eye movements

    Li, K., Huang, G. & Bente, G., 15 Jan 2016, In: Computers in Human Behavior. 54, p. 522-530

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 50
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  19. Published

    Mapping public relations scholarship in Asia: a longitudinal analysis of published research, 1995–2014

    Xu, J. & Huang, G., 2016, In: Asian Journal of Communication. 26, 6, p. 548-565

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 3
    Check@CityULib
  20. Published

    Mapping the field of communication technology research in Asia: content analysis and text mining of SSCI journal articles 1995–2014

    Zheng, P., Liang, X., Huang, G. & Liu, X., 2016, In: Asian Journal of Communication. 26, 6, p. 511-531

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 26
    Check@CityULib
  21. The effect of anonymity on conformity to group norms in online contexts: A meta-analysis

    Huang, G. & Li, K., 2016, In: International Journal of Communication. 10, p. 398-415

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 21
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  22. 2013
  23. The use of public computing facilities by library patrons: Demography, motivations, and barriers

    DeMaagd, K., Chew, H. E., Huang, G., Khan, M. L., Sreenivasan, A. & LaRose, R., Jan 2013, In: Government Information Quarterly. 30, 1, p. 110-118

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 8
    Check@CityULib
  24. Mediating Tourist Landscape: A Case Study of Media-Induced Tourism in China

    HUANG, G., 2013, In: International Journal of Communication. 7, p. 2678-2696

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Check@CityULib
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