Prof. HUANG Guanxiong (黃冠雄)
Research Output
- 2019
- Published
Time to Work Out! Examining the Behavior Change Techniques and Relevant Theoretical Mechanisms that Predict the Popularity of Fitness Mobile Apps with Chinese-Language User Interfaces
Huang, G. & Zhou, E., 2019, In: Health Communication. 34, 12, p. 1502-1512Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 25 - Published
Variation matters: How to curb ad intrusiveness for native advertising on Facebook, Twitter, and Instagram
Huang, G., 2019, In: Internet Research. 29, 6, p. 1469-1484Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 17 - 2018
- Published
Time to Work Out! Examining the Behavior Change Techniques and Relevant Theoretical Mechanisms that Predict the Popularity of Fitness Mobile Apps with Chinese-Language User Interfaces
Huang, G. & Zhou, E., 6 Aug 2018.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
Mapping Advertising Scholarship on China
HUANG, G., TU, C. & TSE, T. K. Y., 29 May 2018.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
中国消费者研究30年的国际发表与成果汇集——以IMI消费者调研数据为样本
黄冠雄, 29 May 2018.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
Cognitive and Experiential Effects of Advertising Variation Strategies on Social Media: Roles of Elaboration, Ad Credibility, and Experiential Pleasure
HUANG, G., Liu, M. & Wang, X., 26 May 2018.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- 2017
- Published
Mapping public relations scholarship in Asia: a longitudinal analysis of published research, 1995–2014
Xu, J. & Huang, G., 29 Nov 2017, The State of Asian Communication Research and Directions for the 21st Century. Wei, R. (ed.). Routledge , p. 75-92Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author)
- Published
Mapping the field of communication technology research in Asia: content analysis and text mining of SSCI journal articles 1995–2014
Zheng, P., Liang, X., Huang, G. & Liu, X., 29 Nov 2017, The State of Asian Communication Research and Directions for the 21st Century. Wei, R. (ed.). Routledge , p. 25-45Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author)
- Published
Variation Matters: The Effectiveness of Platform Variation and Content Variation in Social Media Advertising as Mediated by Ad Intrusiveness
HUANG, G., 26 May 2017.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- 2016
Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective
Huang, G., 2 Sept 2016, In: Journal of Promotion Management. 22, 5, p. 665-683Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 10- Published
Cultural Adaptation in U.S. and Mexican Beer Ads: The Moderating Effect of Automatic Bias Against Hispanics on Eye-Tracking Measures
Nieves-Pizarro, Y., Mundel, J., Deng, T., HUANG, G., Kanver, D., Johnson, E. & Nelson, M. & 2 others, , Aug 2016.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
You Win or We Lose: A Conditional Indirect Effect Model of Message Framing in Communicating the Risks of Hydraulic Fracturing
HUANG, G., Li, K. & Li, H., Aug 2016.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
Understanding Media Synergy
HUANG, G. & Li, H., Apr 2016, Advertising in New Formats and Media: Current Research and Implications for Marketers. De Pelsmacker, P. (ed.). UK: Emerald Group Publishing Limited, p. 97-113Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author)
The impacts of banner format and animation speed on banner effectiveness: Evidence from eye movements
Li, K., Huang, G. & Bente, G., 15 Jan 2016, In: Computers in Human Behavior. 54, p. 522-530Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 50- Published
Mapping public relations scholarship in Asia: a longitudinal analysis of published research, 1995–2014
Xu, J. & Huang, G., 2016, In: Asian Journal of Communication. 26, 6, p. 548-565Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 3 - Published
Mapping the field of communication technology research in Asia: content analysis and text mining of SSCI journal articles 1995–2014
Zheng, P., Liang, X., Huang, G. & Liu, X., 2016, In: Asian Journal of Communication. 26, 6, p. 511-531Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 26 The effect of anonymity on conformity to group norms in online contexts: A meta-analysis
Huang, G. & Li, K., 2016, In: International Journal of Communication. 10, p. 398-415Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 21- 2013
The use of public computing facilities by library patrons: Demography, motivations, and barriers
DeMaagd, K., Chew, H. E., Huang, G., Khan, M. L., Sreenivasan, A. & LaRose, R., Jan 2013, In: Government Information Quarterly. 30, 1, p. 110-118Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 8Mediating Tourist Landscape: A Case Study of Media-Induced Tourism in China
HUANG, G., 2013, In: International Journal of Communication. 7, p. 2678-2696Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review