Prof. HUANG Guanxiong (黃冠雄)
Research Output
- 2022
- Published
Core social network size predicts physical activity participation for fitness app users: The role of social support and social comparison
Huang, G., Sun, M. & Jiang, L., 30 May 2022.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
A meta-analysis of credibility perceptions of bandwagon cues
Wang, S., Chu, T., Huang, G. & Zhang, Y., May 2022.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
Towards an integrated framework for misinformation and correction sharing: A systematic review across domains
Yu, W., Payton, B., Sun, M., Jia, W., Huang, G. & Zhang, R., May 2022.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
Core social network size is associated with physical activity participation for fitness app users: The role of social comparison and social support
Huang, G., Sun, M. & Jiang, L. C., Apr 2022, In: Computers in Human Behavior. 129, 107169.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 26 - Published
Author Correction: National identity predicts public health support during a global pandemic
257 authors, including & Huang, G., 2022, In: Nature Communications. 13, 1949.Research output: Journal Publications and Reviews › Erratum
Scopus citations: 1 - Published
National identity predicts public health support during a global pandemic
257 authors, including, Van Bavel, J. J., Azevedo, F., Huang, G. & Tyrala, M., 2022, In: Nature Communications. 13, 517.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 236 - 2021
- Published
How far into the future: A meta-analysis of the effects of temporal framing on risk perception, attitude, behavioral intention, and behavior
HUANG, G. & Xu, J., 5 Aug 2021.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Presented
Leveraging the Female-Only Schema of Human Papillomavirus (HPV) to Promote HPV Vaccination Among Heterosexual Young Men: Message Effects on Processing Fluency and Optimistic Bias
Huang, G. & Li, K., May 2021, (Presented).Research output: Conference Papers › RGC 33 - Other conference paper › peer-review
- Presented
What Streamer Characteristics Drive the Success of Livestream E-Commerce in China and How? Unpacking the Direct, Indirect, and Total Effects of Source Credibility
Huang, G., May 2021, (Presented).Research output: Conference Papers › RGC 33 - Other conference paper › peer-review
- Published
Uncovering the effects of textual features on trustworthiness of online consumer reviews: A computational-experimental approach
Huang, G. & Liang, H., Mar 2021, In: Journal of Business Research. 126, p. 1-11Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 30 - Published
Does Warm Glow Promote Physical Activity? Examining the Relative Effectiveness of Self-Benefiting versus Other-Benefiting Incentives in Motivating Fitness App Use by Corporate Sponsorship Programs
Huang, G., 2021, In: Health Communication. 36, 13, p. 1719-1730Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 9 - 2020
- Published
The relative effectiveness of gain‐framed and loss‐framed messages in charity advertising: Meta‐analytic evidence and implications
Xu, J. & Huang, G., Nov 2020, In: International Journal of Nonprofit and Voluntary Sector Marketing. 25, 4, e1675.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 31 - Published
The Relative Effectiveness of Gain-Framed and Loss-Framed Messages in Charity Advertising: Meta-Analytic Evidence and Implications
Xu, J. & Huang, G., May 2020.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
I (dis)trust what you wrote: Uncovering the effects of textual features in information diagnosticity and adoption of online consumer reviews
HUANG, G. & LIANG, H., Mar 2020, Proceedings of the 2020: Conference of the American Academy of Advertising.Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
- Published
Linking Technological Functions of Fitness Mobile Apps with Continuance Usage among Chinese Users: Moderating Role of Exercise Self-Efficacy
Huang, G. & Ren, Y., Feb 2020, In: Computers in Human Behavior. 103, p. 151-160Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 143 - Published
Platform Variation and Content Variation on Social Media: A Dual-Route Model of Cognitive and Experiential Effects
Huang, G., 2020, In: Journal of Promotion Management. 26, 3, p. 396–433Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 7 - 2019
- Published
Show, Not Tell: The Contingency Role of Infographics Versus Text in the Differential Effects of Message Strategies on Optimistic Bias
Huang, G., Li, K. & Li, H., Dec 2019, In: Science Communication. 41, 6, p. 732–760Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Scopus citations: 11 - Published
Does Warm Glow Promote Physical Activity? Leveraging Corporate Social Responsibility (CSR) Initiatives to Motivate Physical Activity Participation
HUANG, G.-X., Nov 2019.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
Why do users stick with fitness mobile apps? Linking technological functions with continuance usage intention among Chinese users
Huang, G. & Ren, Y., Aug 2019.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
- Published
Leveraging Sponsorships Partnered with Fitness Mobile Apps: Effects of Functional Congruence and Incentive Type
Huang, G., Jul 2019.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review