Prof. HUANG Guanxiong (黃冠雄)

Research Output

  1. 2022
  2. Published

    Core social network size predicts physical activity participation for fitness app users: The role of social support and social comparison

    Huang, G., Sun, M. & Jiang, L., 30 May 2022.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  3. Published

    A meta-analysis of credibility perceptions of bandwagon cues

    Wang, S., Chu, T., Huang, G. & Zhang, Y., May 2022.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  4. Published

    Towards an integrated framework for misinformation and correction sharing: A systematic review across domains

    Yu, W., Payton, B., Sun, M., Jia, W., Huang, G. & Zhang, R., May 2022.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  5. Published

    Core social network size is associated with physical activity participation for fitness app users: The role of social comparison and social support

    Huang, G., Sun, M. & Jiang, L. C., Apr 2022, In: Computers in Human Behavior. 129, 107169.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 26
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  6. Published

    Author Correction: National identity predicts public health support during a global pandemic

    257 authors, including & Huang, G., 2022, In: Nature Communications. 13, 1949.

    Research output: Journal Publications and ReviewsErratum

    Scopus citations: 1
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  7. Published

    National identity predicts public health support during a global pandemic

    257 authors, including, Van Bavel, J. J., Azevedo, F., Huang, G. & Tyrala, M., 2022, In: Nature Communications. 13, 517.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 236
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  8. 2021
  9. Published

    How far into the future: A meta-analysis of the effects of temporal framing on risk perception, attitude, behavioral intention, and behavior

    HUANG, G. & Xu, J., 5 Aug 2021.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  10. Presented
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  11. Presented
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  12. Published

    Uncovering the effects of textual features on trustworthiness of online consumer reviews: A computational-experimental approach

    Huang, G. & Liang, H., Mar 2021, In: Journal of Business Research. 126, p. 1-11

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 30
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  13. Published

    Does Warm Glow Promote Physical Activity? Examining the Relative Effectiveness of Self-Benefiting versus Other-Benefiting Incentives in Motivating Fitness App Use by Corporate Sponsorship Programs

    Huang, G., 2021, In: Health Communication. 36, 13, p. 1719-1730

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 9
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  14. 2020
  15. Published

    The relative effectiveness of gain‐framed and loss‐framed messages in charity advertising: Meta‐analytic evidence and implications

    Xu, J. & Huang, G., Nov 2020, In: International Journal of Nonprofit and Voluntary Sector Marketing. 25, 4, e1675.

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 31
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  16. Published

    The Relative Effectiveness of Gain-Framed and Loss-Framed Messages in Charity Advertising: Meta-Analytic Evidence and Implications

    Xu, J. & Huang, G., May 2020.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  17. Published

    I (dis)trust what you wrote: Uncovering the effects of textual features in information diagnosticity and adoption of online consumer reviews

    HUANG, G. & LIANG, H., Mar 2020, Proceedings of the 2020: Conference of the American Academy of Advertising.

    Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

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  18. Published

    Linking Technological Functions of Fitness Mobile Apps with Continuance Usage among Chinese Users: Moderating Role of Exercise Self-Efficacy

    Huang, G. & Ren, Y., Feb 2020, In: Computers in Human Behavior. 103, p. 151-160

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 143
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  19. Published

    Platform Variation and Content Variation on Social Media: A Dual-Route Model of Cognitive and Experiential Effects

    Huang, G., 2020, In: Journal of Promotion Management. 26, 3, p. 396–433

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 7
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  20. 2019
  21. Published

    Show, Not Tell: The Contingency Role of Infographics Versus Text in the Differential Effects of Message Strategies on Optimistic Bias

    Huang, G., Li, K. & Li, H., Dec 2019, In: Science Communication. 41, 6, p. 732–760

    Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

    Scopus citations: 11
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  22. Published

    Does Warm Glow Promote Physical Activity? Leveraging Corporate Social Responsibility (CSR) Initiatives to Motivate Physical Activity Participation

    HUANG, G.-X., Nov 2019.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  23. Published

    Why do users stick with fitness mobile apps? Linking technological functions with continuance usage intention among Chinese users

    Huang, G. & Ren, Y., Aug 2019.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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  24. Published

    Leveraging Sponsorships Partnered with Fitness Mobile Apps: Effects of Functional Congruence and Incentive Type

    Huang, G., Jul 2019.

    Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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