Dr. HUANG Guanxiong (黃冠雄)

Research Output

  1. 2021
  2. Published

    How far into the future: A meta-analysis of the effects of temporal framing on risk perception, attitude, behavioral intention, and behavior

    HUANG, G. & Xu, J., 5 Aug 2021.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

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  3. Online published

    Get Vaccinated for Loved Ones: Effects of Self-Other Appeal and Message Framing in Promoting HPV Vaccination among Heterosexual Young Men

    Huang, G. & Li, K., 16 Jul 2021, (Online published) In: Health Communication. p. 1-13

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  4. Presented

    Leveraging the Female-Only Schema of Human Papillomavirus (HPV) to Promote HPV Vaccination Among Heterosexual Young Men: Message Effects on Processing Fluency and Optimistic Bias

    Huang, G. & Li, K., May 2021, (Presented).

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)33_Other conference paperpeer-review

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  5. Presented

    What Streamer Characteristics Drive the Success of Livestream E-Commerce in China and How? Unpacking the Direct, Indirect, and Total Effects of Source Credibility

    Huang, G., May 2021, (Presented).

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)33_Other conference paperpeer-review

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  6. Published

    Uncovering the effects of textual features on trustworthiness of online consumer reviews: A computational-experimental approach

    Huang, G. & Liang, H., Mar 2021, In: Journal of Business Research. 126, p. 1-11

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 2
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  7. 2020
  8. Published

    The relative effectiveness of gain‐framed and loss‐framed messages in charity advertising: Meta‐analytic evidence and implications

    Xu, J. & Huang, G., Nov 2020, In: International Journal of Nonprofit and Voluntary Sector Marketing. 25, 4, e1675.

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 3
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  9. Online published

    Does Warm Glow Promote Physical Activity? Examining the Relative Effectiveness of Self-Benefiting versus Other-Benefiting Incentives in Motivating Fitness App Use by Corporate Sponsorship Programs

    Huang, G., 22 Jul 2020, (Online published) In: Health Communication. p. 1-12

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Check@CityULib
  10. Published

    The Relative Effectiveness of Gain-Framed and Loss-Framed Messages in Charity Advertising: Meta-Analytic Evidence and Implications

    Xu, J. & Huang, G., May 2020.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

    Check@CityULib
  11. Published

    I (dis)trust what you wrote: Uncovering the effects of textual features in information diagnosticity and adoption of online consumer reviews

    HUANG, G. & LIANG, H., Mar 2020, Proceedings of the 2020: Conference of the American Academy of Advertising.

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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  12. Published

    Linking Technological Functions of Fitness Mobile Apps with Continuance Usage among Chinese Users: Moderating Role of Exercise Self-Efficacy

    Huang, G. & Ren, Y., Feb 2020, In: Computers in Human Behavior. 103, p. 151-160

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 24
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  13. Published

    Platform Variation and Content Variation on Social Media: A Dual-Route Model of Cognitive and Experiential Effects

    Huang, G., 2020, In: Journal of Promotion Management. 26, 3, p. 396–433

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 2
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  14. 2019
  15. Published

    Show, Not Tell: The Contingency Role of Infographics Versus Text in the Differential Effects of Message Strategies on Optimistic Bias

    Huang, G., Li, K. & Li, H., Dec 2019, In: Science Communication. 41, 6, p. 732–760

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 4
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  16. Published

    Does Warm Glow Promote Physical Activity? Leveraging Corporate Social Responsibility (CSR) Initiatives to Motivate Physical Activity Participation

    HUANG, G., Nov 2019.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

    Check@CityULib
  17. Published

    Why do users stick with fitness mobile apps? Linking technological functions with continuance usage intention among Chinese users

    Huang, G. & Ren, Y., Aug 2019.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

    Check@CityULib
  18. Published

    Leveraging Sponsorships Partnered with Fitness Mobile Apps: Effects of Functional Congruence and Incentive Type

    Huang, G., Jul 2019.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

    Check@CityULib
  19. Published

    Time to Work Out! Examining the Behavior Change Techniques and Relevant Theoretical Mechanisms that Predict the Popularity of Fitness Mobile Apps with Chinese-Language User Interfaces

    Huang, G. & Zhou, E., 2019, In: Health Communication. 34, 12, p. 1502-1512

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 4
    Check@CityULib
  20. Published

    Variation matters: How to curb ad intrusiveness for native advertising on Facebook, Twitter, and Instagram

    Huang, G., 2019, In: Internet Research. 29, 6, p. 1469-1484

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

    Scopus citations: 3
    Check@CityULib
  21. 2018
  22. Published

    Time to Work Out! Examining the Behavior Change Techniques and Relevant Theoretical Mechanisms that Predict the Popularity of Fitness Mobile Apps with Chinese-Language User Interfaces

    Huang, G. & Zhou, E., 6 Aug 2018.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

    Check@CityULib
  23. Published

    Mapping Advertising Scholarship on China

    HUANG, G., TU, C. & TSE, T. K. Y., 29 May 2018.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

    Check@CityULib
  24. Published

    中国消费者研究30年的国际发表与成果汇集——以IMI消费者调研数据为样本

    黄冠雄, 29 May 2018.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

    Check@CityULib
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