Prof. HUANG Guanxiong (黃冠雄)

Guanxiong Huang holds a doctoral degree in Media and Information Studies from Michigan State University, USA. Her research interests include media psychology, persuasive technology, health and risk communication, as well as advertising and marketing communications. Her work has appeared in top-tier communication, business, and interdisciplinary journals such as Journal of Communication, Communication Research, New Media & Society, Health Communication, Science Communication, Journal of Business Research, Nature Communications, and PNAS Nexus.

Her current projects include 1) countering misinformation on social media, 2) consumer responses to AI applications in marketing communications, and 3) promoting healthy lifestyles with persuasive technologies. She uses a variety of research methods in these projects, including experiment, survey, research synthesis, and computational methods. 

• Persuasion & media psychology
• Digital advertising & integrated marketing communications
• Health & risk communication, message design, eHealth & mHealth
• Eye-tracking & psychophysiological measures
• Meta-analysis

COM2401 Fundamentals of Advertising

COM2116 Audience Analytics and Media Strategies

COM5402 Public Relations Strategies

COM5102 Global Media in the Digital Era