Dr. HUANG Guanxiong (黃冠雄)

BA (Fudan University), MPhil (Chinese University of Hong Kong), PhD (Michigan State University)                   

Visiting address
CMC-M5084
Phone: +852 34425967

Author IDs

Biography

Dr. Guanxiong Huang recently received her doctoral degree in Media and Information Studies from Michigan State University. Her research interests are in the uses and effects of digital media technologies in persuasive communication, with a focus on the effectiveness of cross-platform advertising campaigns. She also investigates consumers’ psychophysiological responses to various advertising appeals and design elements in digital media contexts.

Research Interests/Areas

  • Cross-Platform Advertising
  • Psychophysiological Responses to Advertising Messages
  • Intergroup Communication

Teaching

COM2401 Fundamentals of Advertising