Dr. HUANG Guanxiong (黃冠雄)

Guanxiong Huang holds a doctoral degree in Media and Information Studies from Michigan State University, USA. Her research interest lies in the intersection of media psychology, strategic communication, and persuasive technology, with a focus on the effects of message content and media affordances across various digital contexts such as social media and mobile media. Her work has been published in Nature Communications, PNAS Nexus, Communication Research, New Media & Society, Health Communication, Science Communication, and Journal of Business Research, among others.

Her current projects include 1) countering misinformation on social media, 2) consumer responses to AI applications in marketing communications, and 3) promoting healthy lifestyles with persuasive technologies. She uses a variety of research methods in these projects, including experiment, survey, research synthesis, and computational methods. 

• Digital advertising & marketing, social media analytics, e-commerce
• Health & risk communication, message design, eHealth & mHealth
• Eye-tracking & psychophysiological measures
• Meta-analysis

COM2401 Fundamentals of Advertising

COM2116 Audience Analytics and Media Strategies

COM5402 Public Relations Strategies

COM5102 Global Media in the Digital Era