Prof. HUANG Guanxiong (黃冠雄)
BA (Fudan University), MPhil (The Chinese University of Hong Kong), PhD (Michigan State University)
- Associate Professor, Department of Media and Communication
Other Links
Biography
Dr. Guanxiong Huang is Associate Professor of Persuasive Communication in the Department of Media and Communication at City University of Hong Kong. Her research interests include media psychology, persuasive technology, health and risk communication, as well as advertising and marketing communications. Her work has appeared in top-tier communication, business, and multidisciplinary journals such as Journal of Communication, Communication Research, New Media & Society, Health Communication, Science Communication, Journal of Business Research, Nature Communications, and Science Advances.
Research Interests/Areas
- Persuasion & media psychology
- Digital advertising & integrated marketing communications
- Health & risk communication, message design, eHealth & mHealth
- Eye-tracking & psychophysiological measures
- Meta-analysis
Teaching
COM2401 Fundamentals of Advertising
COM2116 Audience Analytics and Media Strategies
COM5402 Public Relations Strategies
COM5102 Global Media in the Digital Era
Fingerprint
Below displays the top Fingerprint concepts, per subject area for this Expert. Fingerprint concepts that appear on this page are based on all the research output produced by this Expert.
