Guanxiong HUANG

Prof. Guanxiong HUANG, 黃冠雄

  • CMC-M5090

Accepting PhD Students

Calculated based on number of publications stored in Pure and citations from Scopus
20132025

Research activity per year

Personal profile

Author IDs

ORCID iD: 0000-0002-8588-1454
Scopus Author ID: 56844125900
Google Scholar Profile: 1SzJf8gAAAAJ

Impact

Metrics for Academic and Research Impact

Qualifications (Brief)

BA (Fudan University), MPhil (The Chinese University of Hong Kong), PhD (Michigan State University)                   

Biography

Dr. Guanxiong Huang is Associate Professor of Persuasive Communication in the Department of Media and Communication at City University of Hong Kong. Her research interests include media psychology, persuasive technology, health and risk communication, as well as advertising and marketing communications. Her work has appeared in top-tier communication, business, and multidisciplinary journals such as Journal of Communication, Communication Research, Health Communication, Science Communication, Journal of Business Research, Nature Communications, Nature Human Behaviour, and Science Advances.

Research Interests/Areas

  • Persuasion & media psychology
  • Digital advertising & integrated marketing communications
  • Health & risk communication, message design, eHealth & mHealth
  • Eye-tracking & psychophysiological measures
  • Meta-analysis

Teaching

COM2401 Fundamentals of Advertising

COM2116 Audience Analytics and Media Strategies

COM5402 Public Relations Strategies

COM5102 Global Media in the Digital Era

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 13 - Climate Action

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Collaborations from the last five years

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  • Perceptions of science, science communication, and climate change attitudes in 68 countries – the TISP dataset

    241 authors, including, Mede, N. G. (Co-first Author), Cologna, V. (Co-first Author) & Huang, G., 2025, In: Scientific data. 12, 114.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Open Access
    File
    5 Citations (Scopus)
    12 Downloads (CityUHK Scholars)

  • The Indirect Effects of Health Information Seeking on Health Lifestyle: Health Literacy Matters

    Jia, W., Sun, M., Huang, G., Payton, B. & Yu, W., Feb 2025, In: Health Education and Behavior. 52, 1, p. 113-121 9 p.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    1 Citation (Scopus)

  • Trust in scientists and their role in society across 68 countries

    241 authors, including, Cologna, V. & Huang, G., 20 Jan 2025, (Online published) In: Nature Human Behaviour. e2108576118.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Open Access
    32 Citations (Scopus)

  • Addressing climate change with behavioral science: A global intervention tournament in 63 countries

    Vlasceanu, M. (Co-first Author), Doell, K. C. (Co-first Author), Bak-Coleman, J. B., Todorova, B., Berkebile-Weinberg, M. M., Grayson, S. J., Patel, Y., Goldwert, D., Pei, Y., Chakroff, A., Pronizius, E., van den Broek, K. L., Vlasceanu, D., Constantino, S., Morais, M. J., Schumann, P., Rathje, S., Fang, K., Aglioti, S. M. & Alfano, M. & 238 others, Alvarado-Yepez, A. J., Andersen, A., Anseel, F., Apps, M. A. J., Asadli, C., Awuor, F. J., Azevedo, F., Basaglia, P., Bélanger, J. J., Berger, S., Bertin, P., Białek, M., Bialobrzeska, O., Blaya-Burgo, M., Bleize, D. N. M., Bø, S., Boecker, L., Boggio, P. S., Borau, S., Bos, B., Bouguettaya, A., Brauer, M., Brick, C., Brik, T., Briker, R., Brosch, T., Buchel, O., Buonauro, D., Butalia, R., Carvacho, H., Chamberlain, S. A. E., Chan, H.-Y., Chow, D., Chung, D., Cian, L., Cohen-Eick, N., Contreras-Huerta, L. S., Contu, D., Cristea, V., Cutler, J., D'Ottone, S., De Keersmaecker, J., Delcourt, S., Delouvée, S., Diel, K., Douglas, B. D., Drupp, M. A., Dubey, S., Ekmanis, J., Elbaek, C. T., Elsherif, M., Engelhard, I. M., Escher, Y. A., Etienne, T. W., Farage, L., Farias, A. R., Feuerriegel, S., Findor, A., Freira, L., Friese, M., Gains, N. P., Gallyamova, A., Geiger, S. J., Genschow, O., Gjoneska, B., Gkinopoulos, T., Goldberg, B., Goldenberg, A., Gradidge, S., Grassini, S., Gray, K., Grelle, S., Griffin, S. M., Grigoryan, L., Grigoryan, A., Grigoryev, D., Gruber, J., Guilaran, J., Hadar, B., Hahnel, U. J. J., Halperin, E., Harvey, A. J., Haugestad, C. A. P., Herman, A. M., Hershfield, H. E., Himichi, T., Hine, D. W., Hofmann, W., Howe, L., Huaman-Chulluncuy, E. T., Huang, G., Ishii, T., Ito, A., Jia, F., Jost, J. T., Jovanović, V., Jurgiel, D., Kácha, O., Kankaanpää, R., Kantorowicz, J., Kantorowicz-Reznichenko, E., Mintz, K. K., Kaya, I., Kaya, O., Khachatryan, N., Klas, A., Klein, C., Klöckner, C. A., Koppel, L., Kosachenko, A. I., Kothe, E. J., Krebs, R., Krosch, A. R., Krouwel, A. P. M., Kyrychenko, Y., Lagomarsino, M., Lamm, C., Lange, F., Cunningham, J. L., Lees, J., Leung, T. Y., Levy, N., Lockwood, P. L., Longoni, C., López Ortega, A., Loschelder, D. D., Lu, J. G., Luo, Y., Luomba, J., Lutz, A. E., Majer, J. M., Markowitz, E., Marsh, A. A., Mascarenhas, K. L., Mbilingi, B., Mbungu, W., McHugh, C., Meijers, M. H. C., Mercier, H., Mhagama, F. L., Michalakis, K., Mikus, N., Milliron, S., Mitkidis, P., Monge-Rodríguez, F. S., Mora, Y. L., Moreau, D., Motoki, K., Moyano, M., Mus, M., Navajas, J., Nguyen, T. L., Nguyen, D. M., Nguyen, T., Niemi, L., Nijssen, S. R. R., Nilsonne, G., Nitschke, J. P., Nockur, L., Okura, R., Öner, S., Özdoğru, A. A., Palumbo, H., Panagopoulos, C., Panasiti, M. S., Pärnamets, P., Paruzel-Czachura, M., Pavlov, Y. G., Payán-Gómez, C., Pearson, A. R., da Costa, L. P., Petrowsky, H. M., Pfattheicher, S., Pham, N. T., Ponizovskiy, V., Pretus, C., Rêgo, G. G., Reimann, R., Rhoads, S. A., Riano-Moreno, J., Richter, I., Röer, J. P., Rosa-Sullivan, J., Ross, R. M., Sabherwal, A., Saito, T., Sarrasin, O., Say, N., Schmid, K., Schmitt, M. T., Schoenegger, P., Scholz, C., Schug, M. G., Schulreich, S., Shreedhar, G., Shuman, E., Sivan, S., Sjåstad, H., Soliman, M., Soud, K., Spampatti, T., Sparkman, G., Spasovski, O., Stanley, S. K., Stern, J. A., Strahm, N., Suko, Y., Sul, S., Syropoulos, S., Taylor, N. C., Tedaldi, E., Tinghög, G., Huynh, L. D. T., Travaglino, G. A., Tsakiris, M., Tüter, İ., Tyrala, M., Uluğ, Ö. M., Urbanek, A., Valko, D., van der Linden, S., van Schie, K., van Stekelenburg, A., Vanags, E., Västfjäll, D., Vesely, S., Vintr, J., Vranka, M., Wanguche, P. O., Willer, R., Wojcik, A. D., Xu, R., Yadav, A., Zawisza, M., Zhao, X., Zhao, J., Żuk, D. & Van Bavel, J. J., 9 Feb 2024, In: Science Advances. 10, 6, eadj5778.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Open Access
    File
    95 Citations (Scopus)
    32 Downloads (CityUHK Scholars)

  • Disentangling the Effects of Temporal Framing on Risk Perception, Attitude, Behavioral Intention, and Behavior: A Multilevel Meta-Analysis

    Huang, G. & Xu, J., Feb 2024, In: Communication Research. 51, 1, p. 3-27

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    8 Citations (Scopus)
View all 61 research outputs