Prof. NERVINO Esterina
PhD (The Hong Kong Polytechnic University), MA (Universita' degli Studi di Modena e Reggio Emilia), BA (Universita' degli Studi della Calabria)
- Assistant Professor, Department of English
- Assistant Professor, Department of Marketing
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Biography
Esterina Nervino is currently Assistant Professor at City University of Hong Kong holding a joint appointment at the Department of English and the Department of Marketing. She is also Junior Adjunct Professor of Intercultural Communication and Language Variation at the Department of Studies on Language and Culture of the Universita’ degli Studi di Modena e Reggio Emilia (Italy), and invited External Member of the Research Centre for Professional Communication in English at The Hong Kong Polytechnic University. Her research interests include: Social Semiotics, Multimodal Discourse Analysis, Corpus Linguistics, and ESP. Topics, she has been working on, cover: luxury and digital transformation, luxury and its intersection with art and space, country of origin effect and language use, sustainability, reputation management, branding and retail experience.
Prior to CityU, Esterina was the Director of Retail in Asia (part of Bluebell Group) in charge of media brand operations including content selection, curation, edition, and commercial strategy. At Bluebell Group she also took on the additional role of Public Relations Lead for the Group working on internal/external communication and ESG strategy.
Research Interests/Areas
Social semiotics; Multimodality; Digital media; Language for Specific Purposes; Business and professional communication.
Topics, she has been working on, cover: luxury and digital transformation, luxury and its intersection with art and space, country of origin effect and language use, sustainability, reputation management, branding and retail experience.
Qualifications/Experiences
Executive Education Certificate, Social Entrepreneurship from INSEAD, Singapore
Services in CityUHK
Co-director, New Frontiers in Professional Communication Lab, Department of English
Associate Director, Sales & Marketing Consulting Unit, Department of Marketing
Impact Case Writer, Department of Marketing
Department Digital Learning Coordinator, Department of English
Departmental Internship Coordinator, Department of English
Departmental Professional Final-Year Project Coordinator, Department of English
Departmental Career Coordinator, Department of English
Departmental Research Seminar Coordinator, Department of English (2021-2024)
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