ORCID iD: 0000-0003-1945-2130
Scopus Author ID: 57222153600

Metrics for Academic and Research Impact

PhD (The Hong Kong Polytechnic University), MA (Universita' degli Studi di Modena e Reggio Emilia), BA (Universita' degli Studi della Calabria)

Executive Education Certificate, Social Entrepreneurship from INSEAD, Singapore

Currently serving as an Assistant Professor at the City University of Hong Kong, Esterina holds joint appointments in the Department of English and the Department of Marketing. She is also the Assistant Director of the Institute of Global Governance and Innovation for a Shared Future, Co-director of the New Frontiers in Professional Communication Lab (NFPC), and the Associate Director of the Sales and Marketing Consulting Unit (SMCU). Her academic contributions span across BA and MBA courses, focusing on business and professional communication, including specialized courses like Communicating Fashion Culture and The Language of Sustainability. Esterina's role extends beyond the classroom as she fosters valuable industry relationships for research, student internships, and career development.

Esterina’s international academic involvement is extensive. She is a Junior Adjunct Professor of Intercultural Communication and Language Variation at the Università degli Studi di Modena e Reggio Emilia in Italy, an International Research Fellow at SEGi University in Malaysia, and an invited External Member of the Research Centre for Professional Communication in English at The Hong Kong Polytechnic University. Her PhD in Applied Linguistics from The Hong Kong Polytechnic University, which focused on digital transformation in the luxury sector, underscores her expertise in this field. Her research interests are diverse, encompassing social semiotics, multimodality, business communication, luxury studies, sustainability, and city branding, with a particular focus on arts and culture and social impact. She has recently also engaged in projects about AI and applications in communication and marketing.

Esterina’s leadership in executive education and her involvement in RGC-funded research and consulting projects highlight her commitment to advancing the luxury sector's social responsibility. Her active participation in organizing cultural talks and her committee memberships across various sectors in Asia and Europe reflect her dedication to fostering cross-cultural and interdisciplinary dialogue.

Social semiotics; Multimodality; Digital media; Language for Specific Purposes; Business and professional communication. 

Topics, she has been working on, cover: luxury and digital transformation, luxury and its intersection with art and space, country of origin effect and language use, sustainability, reputation management, branding and retail experience.

Assistant Director, Institute of Global Governance and Innovation for a Shared Future (IGGI)

Co-director, New Frontiers in Professional Communication Lab, Department of English

Associate Director, Sales & Marketing Consulting Unit, Department of Marketing

Impact Case Writer, Department of Marketing

Department Digital Learning Coordinator, Department of English

Departmental Internship Coordinator, Department of English 

Departmental Professional Final-Year Project Coordinator, Department of English

Departmental Career Coordinator, Department of English

Departmental Research Seminar Coordinator, Department of English (2021-2024)