Dr. REINHUBER Elke Evelin

Initially Elke Reinhuber received professional training as an industrial photographer and studied Time-Based Media at the Berlin University of the Arts (UDK), as well as in London (Chelsea College), Bologna (Accademia di Belle Arti) and Sydney (SCA) before she started teaching at the Braunschweig University of the Arts (HBK) and establishing the department for Media Design at the German University in Cairo (GUC).

In 2013, she was awarded a practice-based doctorate degree in media arts at COFA, Sydney, suggesting the term 'Counterfactualism' as a new category for the arts and humanities, dealing with the retrospective analysis of turning points in life.
Later that year she worked as a visiting artist at the ZKM in Karlsruhe on an elaborate project about augmented reality; on behalf of the "Badisches Staatstheater", she developed a semi-circular video projection for the ballet production "Mythos", applying thermography. 


Author IDs


With her background in applied photography, media artist Elke Reinhuber has experienced a wide range of cameras, of the analogue and digital realm. While being fascinated, but also scared by the omnipresent camera lenses which are pointing at each and everyone, she is curious to explore other aspects of photography such as stereoscopic imaging, panorama photography, and further aspects of recording light or other electromagnetic radiation, even beyond the visible spectrum. Elke teaches at the School for Art and Design at NTU in Singapore as an Assistant Professor and joined SCM School of Creative Media at CityU for the Autum term 2019/20.

Research Interests/Areas

In her current artistic research, Elke Reinhuber investigates on the correlation between decisions and emotions and explores different strategies of visualisation and presentation.