Research output per year
Research output per year
Personal profile
Author IDs
ORCID iD: 0000-0002-5503-2945
Scopus Author ID: 56937537000
Impact
Biography
Ding Ma is an Assistant Professor of Marketing and Management Science at College of Business, City University of Hong Kong. She received her bachelor degree in Electrical Engineering from Beijing University of Chemical and Technology, her first master degree in Financial Engineering from New York University, her second master degree in Statistics from Stanford University, and her PhD in Management Science and Engineering also from Stanford University. Her research interests include (1) Methodological: Structural Modeling, Optimization, Machine Learning; (2) Substantive: Branding, Digital Marketing, Social Media, Public Policy.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations from the last five years
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Research output
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A Julia Implementation of Algorithm NCL for Constrained Optimization
Ma, D., Orban, D. & Saunders, M. A., Nov 2021, Numerical Analysis and Optimization: NAO-V, Muscat, Oman, January 2020. Al-Baali, M., Purnama, A. & Grandinetti, L. (eds.). Cham: Springer , Vol. 354. p. 153-182 (Springer Proceedings in Mathematics and Statistics; vol. 354).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
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Live streaming shopping in China: An interpretation from the perspective of major market participants
Zhang, T., Qian, J., Sun, X., Ma, D. & Yuan, Y., 16 Oct 2021, ICCSE '21: 5th International Conference on Crowd Science and Engineering. Association for Computing Machinery, p. 150-154 (ACM International Conference Proceeding Series).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
1 Citation (Scopus) -
The Evolution and value chain decomposition of Live Streaming Shopping
Zhang, T., Qian, J., Sun, X., Ma, D. & Yuan, Y., 16 Oct 2021, ICCSE '21: 5th International Conference on Crowd Science and Engineering. Association for Computing Machinery, p. 145-149 (ACM International Conference Proceeding Series).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
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The Live Streaming Shopping: A New Industrial Ecology in China
Zhang, T., Qian, J., Sun, X., Ma, D. & Yuan, Y., 16 Oct 2021, ICCSE '21: 5th International Conference on Crowd Science and Engineering. Association for Computing Machinery, p. 140-144 (ACM International Conference Proceeding Series).Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
2 Citations (Scopus) -
Creation and analysis of biochemical constraint-based models using the COBRA Toolbox v3. 0
55 authors, including, Heirendt, L., Ma, D. & Fleming, R. M. T., Mar 2019, In: Nature Protocols. 14, 3, p. 639-702Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
785 Citations (Scopus)