Personal profile
Author IDs
ORCID iD: 0000-0001-5161-8255
Scopus Author ID: 57211969603
Impact
Research Interests/Areas
International hotel branding, service company internationalization, cross-border inter-organizational cooperation, theory of foreign direct investment, entry mode choice
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 17 Partnerships for the Goals
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Research output
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A Governance Account for the Branding-Performance Relationship in International Franchise Hotels
Liaw, C.-Y. & Chen, S.-F., 30 Jun 2021, (Presented).Research output: Conference Papers › RGC 33 - Other conference paper › peer-review
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A Pure Market Solution to Hybrid Failure When Full Hierarchy Is Infeasible: The Case of International Franchise Hotels in China
Liaw, C.-Y. & Chen, S.-F., 8 Jul 2020.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
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The coincidence of private branding and foreign sourcing: Is there a causality direction?
Chen, S.-F. S. & Liaw, C.-Y. E., Jan 2020, In: Journal of Business Research. 108, p. 268-276Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
1 Link opens in a new tab Citation (Scopus) -
Branding Options and Room Rates of International Franchise Hotels: Empirical Evidence from China
Liaw, C.-Y. & Chen, S.-F., Jun 2019.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
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Branding Right Allocation and Governance of Cross-Border Collaboration: The Instance of International Hotels
Chen, S.-F. & Liaw, C.-Y., Jun 2019.Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
Prizes
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Best Paper, selected for publication in the Proceedings of the 2016 AOM Meeting
CHEN, S.-F. (Recipient) & LIAW, C.-Y. E. (Recipient), Aug 2016
Prize: Other distinction