Research output per year
Research output per year
Personal profile
Author IDs
ORCID iD: 0000-0002-0504-5481
Scopus Author ID: 59711221800
Impact
Biography
Dr. Liang is an Assistant Professor of Marketing at the City University of Hong Kong. His research focuses on consumer behavior, specifically social influence (e.g., how parents choose for their children) and visual marketing (e.g., how visual presentations influence consumers' choices). His research has been published in the Journal of Marketing and the Journal of Business Ethics.
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Collaborations from the last five years
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Research output
- 4 RGC 21 - Publication in refereed journal
-
Let Me Show You What Your Tips Can Do! Materially Referenced Tip Recommendations Prompt Tipping
Liang, C., Meng, L., Duan, S., Yao, D. & Jiang, Y., Jun 2026, In: Journal of Consumer Research. 53, 1, p. 162-181 20 p.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
3 Link opens in a new tab Citations (Scopus) -
Fixing Onlies versus Advancing Multiples: Number of Children and Parents’ Preferences for Educational Products
Wang, P. X., Liang, C. & Wang, Q., Jul 2025, In: Journal of Marketing. 89, 4, p. 21-38Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
2 Link opens in a new tab Citations (Scopus) -
Heartbreakers must be punished! Consumer reaction toward brand alliance termination
He, D. (Co-first Author), Liang, C. (Co-first Author), Chen, F. (Co-first Author) & Jiang, Y. (Co-first Author), Dec 2025, In: Journal of Business Research. 201, 115692.Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
1 Link opens in a new tab Citation (Scopus) -
The Impact of Visual Perspectives in Advertisements on Consumers’ Reactions to Close-to-Expiry Food
Meng, L. M., Zhang, E. Y., Duan, S. & Liang, C., Jun 2025, In: Journal of Business Ethics. 199, 2, p. 437–451Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
7 Link opens in a new tab Citations (Scopus)