Dr. LIAW Chya-Yi Emily (廖佳儀)

Research Output

  1. 2019
  2. Published

    Branding Options and Room Rates of International Franchise Hotels: Empirical Evidence from China

    Liaw, C. & Chen, S., Jun 2019.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

    Check@CityULib
  3. Published

    Branding Right Allocation and Governance of Cross-Border Collaboration: The Instance of International Hotels

    Chen, S. & Liaw, C., Jun 2019.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

    Check@CityULib
  4. 2018
  5. Published

    The Dangers of Franchisee Anonymity: When Should Foreign Chains Allow Local Developers to Co-brand International Franchise Hotels?

    Liaw, C. E. & Chen, S., 27 Jun 2018.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

    Check@CityULib
  6. 2017
  7. Published

    A Principal-Agent View on International Hotel Branding

    Chen, S. S. & Liaw, C. (., Jul 2017, Proceedings of the 59th Annual Meeting of the Academy of International Business. Lundan, S. & Kiyak, T. (eds.). Academy of International Business, p. 101 (Proceedings of the Annual Meeting of the Academy of International Business).

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

    Check@CityULib
  8. 2016
  9. Published

    A Principal-Agent View on International Hotel Branding

    Chen, S. S. & Liaw, C. E., Aug 2016.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

    Check@CityULib
  10. Published

    When Should the Foreign Chain Allow the Local Owner to Cobrand an International Franchised Hotel? A Principal-Agent View and Empirical Evidence

    LIAW, C. & Chen, S., 27 Jun 2016.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

    Check@CityULib