Dr. LIAW Chya-Yi Emily (廖佳儀)

Research Output

  1. 2020
  2. Published

    The coincidence of private branding and foreign sourcing: Is there a causality direction?

    Chen, S. S. & Liaw, C. E., Jan 2020, In : Journal of Business Research. 108, p. 268-276

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

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  3. 2019
  4. Published

    Branding Options and Room Rates of International Franchise Hotels: Empirical Evidence from China

    Liaw, C. & Chen, S., Jun 2019.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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  5. Published

    Branding Right Allocation and Governance of Cross-Border Collaboration: The Instance of International Hotels

    Chen, S. & Liaw, C., Jun 2019.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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  6. 2018
  7. Published

    The Dangers of Franchisee Anonymity: When Should Foreign Chains Allow Local Developers to Co-brand International Franchise Hotels?

    Liaw, C. E. & Chen, S., 27 Jun 2018.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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  8. 2017
  9. Published

    A Principal-Agent View on International Hotel Branding

    Chen, S. S. & Liaw, C. (., Jul 2017, Proceedings of the 59th Annual Meeting of the Academy of International Business. Lundan, S. & Kiyak, T. (eds.). Academy of International Business, p. 101 (Proceedings of the Annual Meeting of the Academy of International Business).

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)

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  10. 2016
  11. Published

    A Principal-Agent View on International Hotel Branding

    Chen, S. S. & Liaw, C. E., Aug 2016.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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  12. Published

    When Should the Foreign Chain Allow the Local Owner to Cobrand an International Franchised Hotel? A Principal-Agent View and Empirical Evidence

    LIAW, C. & Chen, S., 27 Jun 2016.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

    Check@CityULib