Dr. YIP Choi Yee (葉采怡)
- Visiting Assistant Professor, Department of Economics and Finance
Other Links
Visiting address
LI-5007
Phone: +852 34429230
Research Interests/Areas
- Corporate Governance
- Corporate Social Responsibility
Case Study / Teaching Case
- Amy C.Y. Yip and Minyi Huang "Alibaba’s Alitrip: Creating travel innovation for competitive advantages", CEIBS Case Center, Shanghai MBA Case Library.
- Amy Yip and Roy Zhou "Riding the China wave – HKEx’s growth strategies in the exchanges arena", Centennial College Case Research Centre.
- Amy C.Y. Yip and Cinty Li "Uber China: Riding with Chinese characteristics", Centennial College Case Research Centre.
- Amy Yip and Yihong Yao "Will China UnionPay expand from a domestic monopoly to a global player?", Centennial College Case Research Centre.
- Amy C.Y. Yip and W.H. Lo "HSBC sustainability: The what, the why and the how", Centennial College Case Research Centre.
- Amy C.Y. Yip and Y.Y. Lee "The Castel Group: Trademark war in China", Centennial College Case Research Centre.
Teaching
Teaching Areas:
- Banking
- Financial Planning
- Investments
