Dr. YIP Choi Yee (葉采怡)

Former

Author IDs

Research Interests/Areas

  • Corporate Governance
  • Corporate Social Responsibility

Case Study / Teaching Case

  • Amy C.Y. Yip and Minyi Huang "Alibaba’s Alitrip: Creating travel innovation for competitive advantages", CEIBS Case Center, Shanghai MBA Case Library.
  • Amy Yip and Roy Zhou "Riding the China wave – HKEx’s growth strategies in the exchanges arena", Centennial College Case Research Centre.
  • Amy C.Y. Yip and Cinty Li "Uber China: Riding with Chinese characteristics", Centennial College Case Research Centre.
  • Amy Yip and Yihong Yao "Will China UnionPay expand from a domestic monopoly to a global player?", Centennial College Case Research Centre.
  • Amy C.Y. Yip and W.H. Lo "HSBC sustainability: The what, the why and the how", Centennial College Case Research Centre.
  • Amy C.Y. Yip and Y.Y. Lee "The Castel Group: Trademark war in China", Centennial College Case Research Centre.

Teaching

Teaching Areas:

  • Banking
  • Financial Planning
  • Investments