Dr. WONG Chi, Vincent is Assistant Professor of Marketing at the City University of Hong Kong. His research interests include consumer information processing, cross-cultural consumer psychology, and marketing communications. His research has been published in top-tier psychology and business journals, such as Journal of Personality and Social Psychology, Journal of Experimental Psychology: General, Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing. Dr. WONG received the Dean’s Research Excellence Award (2020) of College of Business at the City University of Hong Kong, and serves as a public lecture speaker for Hong Kong Research Grants Council. Prior to his academic career, Vincent had been a radio and TV financial program host/anchor/producer in Hong Kong and Macau for years. Aside from his academic life, Vincent is also a freelance voice actor and a HKCBBA accredited personal trainer of bodybuilding and fitness (both non-profit).