Dr. WONG Chi, Vincent is Associate Professor (with tenure) of Marketing and Deputy Program Leader of BBA in Marketing at the City University of Hong Kong. His research interests include consumer information processing, consumer decision making, and cross-cultural consumer psychology. His research has been published in top-tier psychology and business journals, such as Journal of Personality and Social Psychology, Journal of Experimental Psychology: General, Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing. Dr. WONG received awards for both research excellence (College level, 2020, 2018) and teaching excellence (University level, 2018). He reviews for a number of leading academic journals and conferences, as well as national funds. He also serves as a public lecture speaker for Hong Kong Research Grants Council.