Dr. WONG Chi, Vincent is Assistant Professor of Marketing at the City University of Hong Kong. His research interests include consumer information processing, cross-cultural consumer psychology, and marketing communications. His research has been published in top-tier psychology and business journals, such as Journal of Personality and Social Psychology, Journal of Experimental Psychology: General, Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing. Dr. WONG received awards for both research excellence (college level; 2020, 2018) and teaching excellence (university level, 2018). Dr. WONG serves as a public lecture speaker for HKRGC (Hong Kong Research Grants Council), from which his research projects received support, including both Early Career Scheme (ECS) and General Research Fund (GRF).