Dr. WONG Chi, Vincent is Associate Professor (with tenure) of Marketing at the City University of Hong Kong. He received his PhD in Marketing from the Chinese University of Hong Kong, MPhil in Marketing and MA in Communication from Hong Kong Baptist University, and BEng in Electronic Engineering from Sun Yat-Sen University. His research interests include consumer information processing, cross-cultural consumer psychology, and marketing communications. His research has been published in top-tier psychology and business journals, such as Journal of Personality and Social Psychology, Journal of Experimental Psychology: General, Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing. Dr. WONG received awards for both research excellence (College level, 2020, 2018) and teaching excellence (University level, 2018). He also serves as a public lecture speaker for Hong Kong Research Grants Council.