Prof. SU Chenting (蘇晨汀)

Research Output

  1. 2007
  2. Published

    Does it pay to get to the top? Contextual factors of branding in search engine marketing

    Cui, N., Dou, W. & Su, C., 2007, 2007 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2007. p. 3572-3575 4340660

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

    Check@CityULib
  3. Published

    How face influences consumption A comparative study of American and Chinese consumers

    Li, J. J. & Su, C., 2007, In : International Journal of Market Research. 49, 2, p. 237-256

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 137
    Check@CityULib
  4. 2006
  5. Published

    A review of research methodologies in international business

    Yang, Z., Wang, X. & Su, C., Dec 2006, In : International Business Review. 15, 6, p. 601-617

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 111
    Check@CityULib
  6. 2005
  7. Published

    Explaining housing preference and choice: The role of self-congruity and functional congruity

    Sirgy, M. J., Grzeskowiak, S. & Su, C., Dec 2005, In : Journal of Housing and the Built Environment. 20, 4, p. 329-347

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 59
    Check@CityULib
  8. 2003
  9. Published

    A temporal dynamic model of spousal family purchase-decision behavior

    Su, C., Fern, E. F. & Ye, K., Aug 2003, In : Journal of Marketing Research. 40, 3, p. 268-281

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 44
    Check@CityULib
  10. Published

    Face Consciousness and Risk Aversion: Do They Affect Consumer Decision-Making?

    Bao, Y., Zhou, K. Z. & Su, C., Aug 2003, In : Psychology and Marketing. 20, 8, p. 733-755

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 179
    Check@CityULib
  11. Published

    Is Guanxi Orientation Bad, Ethically Speaking? A Study of Chinese Enterprises

    Su, C., Sirgy, M. J. & Littlefield, J. E., Jun 2003, In : Journal of Business Ethics. 44, 4, p. 303-312

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 99
    Check@CityULib
  12. 2002
  13. A paradox of price-quality and market efficiency: A comparative study of the US and China markets

    Zhou, K. Z., Su, C. & Bao, Y., Dec 2002, In : International Journal of Research in Marketing. 19, 4, p. 349-365

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 67
    Check@CityULib
  14. 2001
  15. Entering guanxi: A business ethical dilemma in mainland China?

    Su, C. & Littlefield, J. E., 11 Oct 2001, In : Journal of Business Ethics. 33, 3, p. 199-210

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 178
    Check@CityULib
  16. Student Complaint Behavior Based on Power Perception: A Taxonomy

    Su, C. & Bao, Y., 2001, In : Services Marketing Quarterly. 22, 3, p. 45-65

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 9
    Check@CityULib
  17. 2000
  18. The ethics of consumer sovereignty in an age of high tech

    Sirgy, M. J. & Su, C., 1 Nov 2000, In : Journal of Business Ethics. 28, 1, p. 1-14

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 27
    Check@CityULib
  19. Destination image, self-congruity, and travel behavior: Toward an integrative model

    Sirgy, M. J. & Su, C., May 2000, In : Journal of Travel Research. 38, 4, p. 340-352

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 392
    Check@CityULib
Previous 1 2 3 4 Next