Prof. SU Chenting (蘇晨汀)

Research Output

  1. 2010
  2. Published

    How Do Brand Communities Translate into Brand Relationships? The Intermediate Mechanisms

    Zhou, Z., SU, C. & Zhou, N., 21 Aug 2010.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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  3. Published

    Managing opportunism in a developing interfirm relationship: The interrelationship of calculative and loyalty commitment

    Liu, Y., Su, C., Li, Y. & Liu, T., Jul 2010, In : Industrial Marketing Management. 39, 5, p. 844-852

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 33
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  4. Published

    Brand positioning strategy using search engine marketing

    Dou, W., Lim, K. H., Su, C., Zhou, N. & Cui, N., Jun 2010, In : MIS Quarterly: Management Information Systems. 34, SPEC. ISSUE 2, p. 261-279

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 70
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  5. Published

    不對稱品牌聯盟對弱勢品牌稀釋研究: "攀龍附鳳" 還是"引火燒身"?

    郭銳, 嚴良, 蘇晨汀 & 周南, 2010, In : 中國軟科學. 2, p. 132 - 141

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journalNot applicable

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  6. 2009
  7. Published

    國外品牌在中國的轉化研究: 制度理論視角

    郭銳, 嚴良, 周南, 楊志林 & 蘇晨汀, 23 Oct 2009, p. 43-69.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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  8. Published

    The Impact of Brand Credibility and Brand Personality on Purchase Intention: An Empirical Study in China

    Wang, X., YANG, Z. L. & SU, C. T., 15 Oct 2009.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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  9. Published

    Foreign versus Local Non-Celebrity Endorser Effect in Emerging Economies: The Role of Ideal Identity Salience

    Wang, X., YANG, Z. L., Su, C., Zhou, N. & YANG, H., 7 Aug 2009.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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  10. Published

    Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China

    Su, C., Yang, Z., Zhuang, G., Zhou, N. & Dou, W., May 2009, In : Journal of International Business Studies. 40, 4, p. 668-689

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 56
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  11. Published

    Does relationship quality matter in consumer ethical decision making? Evidence from China

    Liu, Z., Zeng, F. & Su, C., 2009, In : Journal of Business Ethics. 88, SUPPL. 3, p. 483-496

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 11
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  12. Published

    跨文化營銷渠道中文化差異對企業間信任與承諾意願的影響

    莊貴軍, 周南, 周筱蓮, 蘇晨汀 & 楊志林, 2009, In : 管理評論. 45, 1, p. -

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journalNot applicable

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  13. 2008
  14. Published

    An extension and further validation of a community-based consumer well-being measure

    Sirgy, J. M., Lee, D., Grzeskowiak, S., Chebat, J., Johar, J. S., Hermann, A., Hassan, S. & 5 othersHegazy, I., Ekici, A., Webb, D., Su, C. & Montana, J., Sep 2008, In : Journal of Macromarketing. 28, 3, p. 243-257

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 13
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  15. Published

    Harmonizing conflict in husband-wife purchase decision making: Perceived fairness and spousal influence dynamics

    Su, C., Zhou, K. Z., Zhou, N. & Li, J. J., Sep 2008, In : Journal of the Academy of Marketing Science. 36, 3, p. 378-394

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 15
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  16. Published

    Market orientation, job satisfaction, product quality, and firm performance: Evidence from China

    Zhou, K. Z., Li, J. J., Zhou, N. & Su, C., Sep 2008, In : Strategic Management Journal. 29, 9, p. 985-1000

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 156
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  17. Published

    The role of perceived unfairness in the decision making

    Zeng, F., Dou, W., Su, C. T. & Yang, Z., 12 Jun 2008.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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  18. Published

    Formation process of CUB in Chinese societies: Mechanism exploration and theory construct

    Su, C., Yang, Z. & Zeng, F., 20 Mar 2008.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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  19. Published

    Impact of social capital and guanxi orientation on interfirm communication in marketing channels

    Zhuang, G., Zhou, N., Su, C. & Yang, Z., Mar 2008, In : Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice. 28, 3, p. 1-15

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 2
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  20. Published

    零售商的能力與友善如何影響供應商的關係行為,基於信任理論的實證研究

    壽志鋼, 蘇晨汀, 楊志林 & 周南, 2008, In : 管理世界. 第2期, 总第173期, p. 97 - 109

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journalNot applicable

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  21. 2007
  22. Published

    Enabling Guanxi management in China: A hierarchical stakeholder model of effective Guanxi

    Su, C., Mitchell, R. K. & Sirgy, M. J., Mar 2007, In : Journal of Business Ethics. 71, 3, p. 301-319

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 69
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  23. Published

    Does it pay to get to the top? Contextual factors of branding in search engine marketing

    Cui, N., Dou, W. & Su, C., 2007, 2007 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2007. p. 3572-3575 4340660

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

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  24. Published

    How face influences consumption A comparative study of American and Chinese consumers

    Li, J. J. & Su, C., 2007, In : International Journal of Market Research. 49, 2, p. 237-256

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

    Scopus citations: 128
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