Prof. SU Chenting (蘇晨汀)

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Research Output

  1. 2013
  2. Published

    Institutional Pressures and Firm Online-Channel Use: the Moderating Effect of Firm Capabilities

    Zhang, G., Shou, Z. & SU, C., 17 Aug 2013.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › Not applicable › peer-review

    Check@CityULib
  3. Published

    Institutional Theory in Business Marketing, Industrial Marketing Management, Industrial Marketing Management

    YANG, Z. (ed.) & Su, C. (ed.), Jun 2013, USA: -.

    Research output: Scholarly Books, Monographs, Reports and Case Studies (RGC: 11, 13, 14, 48, 49) › 14_Edited book (Editor) › Not applicable

    Check@CityULib
  4. Published

    Strategic Management and Marketing: Asian Contributions to Theory and Practice, Journal of Business Research: Asian Contributions to Theory and Practice, Journal of Business Research

    YANG, Z. (ed.) & SU, C. (ed.), May 2013, USA: -.

    Research output: Scholarly Books, Monographs, Reports and Case Studies (RGC: 11, 13, 14, 48, 49) › 14_Edited book (Editor) › Not applicable

    Check@CityULib
  5. Published

    Cultural change and buyer behavior in China

    Bao, Y., Su, C. & Zhou, K. Z., Jan 2013, Handbook of Contemporary Marketing in China: Theories and Practices. Nova Science Publishers, Inc., p. 173-184

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › Not applicable › peer-review

    Check@CityULib
  6. 2012
  7. Published

    Advertising Persuasion Using Mandarin or Cantonese?

    LIU, S., WEN, X., WEI, L., SU, C. & ZHOU, N., 10 Aug 2012, p. 68.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › Not applicable › peer-review

    Check@CityULib
  8. Published

    How Do Asymmetric Specific Investment Influence Relational Performance? The Mediation of Customized Contract and Embedded Ties

    Shou, Z., SU, C. & Zhou, N., 10 Aug 2012.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › Not applicable › peer-review

    Check@CityULib
  9. Published

    How Do Different Types of Community Commitments Influence Brand Commitment? The Mediation of Brand Attachment

    ZHANG, N., ZHOU, Z., SU, C. & ZHOU, N., 10 Aug 2012, p. 88.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › Not applicable › peer-review

    Check@CityULib
  10. Published

    Market munificence and interfirm information sharing: the moderating effect of specific assets

    Shou, Z., YANG, L., Zhang, Q. & SU, C., 7 Jul 2012.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › Not applicable › peer-review

    Check@CityULib
  11. Published

    How do brand communities generate brand relationships? Intermediate mechanisms

    Zhou, Z., Zhang, Q., Su, C. & Zhou, N., Jul 2012, In : Journal of Business Research. 65, 7, p. 890-895

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › Not applicable › peer-review

    Scopus citations: 121
    Check@CityULib
  12. Published

    Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency

    Yang, Z., Su, C. & Fam, K., May 2012, In : Journal of Marketing. 76, 3, p. 41-55

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › Not applicable › peer-review

    Scopus citations: 108
    Check@CityULib
  13. 2011
  14. Published

    Transforming Visitors into Members: Viewing Posts and Perceived Values in Online Brand Communities

    ZHOU, Z., SU, C., ZHOU, N. & ZHANG, N., 19 Aug 2011, Proceedings of The Eighth Annual Conference of JMS China Marketing Science. p. 2690-2701

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › Not applicable › peer-review

    Check@CityULib
  15. Published

    營銷渠道中的行為控制如何影響信任關係 —— 基於角色理論和公平理論的實證研究

    壽志鋼, 蘇晨汀 & 周南, 19 Aug 2011, p. 1662-1682.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › Not applicable › peer-review

    Check@CityULib
  16. Published

    在線品牌社群中E-社會資本的形成機制研究

    周志民, 賀和平, 蘇晨汀 & 周南, 1 Jun 2011, In : 營銷科學學報. 7, 2, p. 1 - 22

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › Not applicable › peer-review

    Check@CityULib
  17. Published

    The many faces of trust and guanxi behavior: Evidence from marketing channels in China

    Shou, Z., Guo, R., Zhang, Q. & Su, C., May 2011, In : Industrial Marketing Management. 40, 4, p. 503-509

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › Not applicable › peer-review

    Scopus citations: 50
    Check@CityULib
  18. Published

    Unstructured direct elicitation of decision rules

    Ding, M., Hauser, J. R., Dong, S., Dzyabura, D., Yang, Z., Su, C. & Gaskin, S. P., Feb 2011, In : Journal of Marketing Research. 48, 1, p. 116-127

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › Not applicable › peer-review

    Scopus citations: 18
    Check@CityULib
  19. Published

    Cultural change and buyer behavior in China

    Bao, Y., Su, C. & Zhou, K. Z., Jan 2011, Handbook of contemporary marketing in China: theories and practices. Wang, C. C. L. (ed.). New York: Nova Science Publishers, Inc., p. 173-184 (Management science--theory and applications series).

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › Not applicable › peer-review

    Check@CityULib
  20. Published

    Journal of Business Research

    SU, C. (ed.), 2011, USA: -.

    Research output: Scholarly Books, Monographs, Reports and Case Studies (RGC: 11, 13, 14, 48, 49) › 14_Edited book (Editor) › Not applicable

    Check@CityULib
  21. 2010
  22. Published

    E －社會資本的形成機制: 基於在線品牌社群的實證研究

    周志民, 蘇晨汀, 周南 & 賀和平, 12 Dec 2010.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › Not applicable › peer-review

    Check@CityULib
  23. Published

    Exploring relationship satisfaction between global professional service firms and local clients in emerging markets

    Dou, W., Li, H., Zhou, N. & Su, C., Sep 2010, In : Journal of International Business Studies. 41, 7, p. 1198-1217

    Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › Not applicable › peer-review

    Scopus citations: 29
    Check@CityULib
  24. Published

    How Brand Communities Contribute to Brands: The Moderating Role of Perceived Community-Brand Similarities

    Zhou, Z., SU, C. & Zhou, N., 21 Aug 2010, p. 161-181.

    Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › Not applicable › peer-review

    Check@CityULib
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