Prof. SU Chenting (蘇晨汀)
Research Output
- 2013
- Published
Understanding Asian business strategy: Modeling institution-based legitimacy-embedded efficiency
Yang, Z. & Su, C., Dec 2013, In : Journal of Business Research. 66, 12, p. 2369-2374Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal
Scopus citations: 9 - Published
How do different types of community commitment influence brand commitment? the mediation of brand attachment
Zhang, N., Zhou, Z., Su, C. & Zhou, N., Nov 2013, In : Cyberpsychology, Behavior, and Social Networking. 16, 11, p. 836-842Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal
Scopus citations: 9 - Published
Market munificence and inter-firm information sharing: The moderating effect of specific assets
Shou, Z., Yang, L., Zhang, Q. & Su, C., Oct 2013, In : Journal of Business Research. 66, 10, p. 2130-2138Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal
Scopus citations: 13 - Published
Institutional Pressures and Firm Online-Channel Use: the Moderating Effect of Firm Capabilities
Zhang, G., Shou, Z. & SU, C., 17 Aug 2013.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN)
- Published
Institutional Theory in Business Marketing, Industrial Marketing Management, Industrial Marketing Management
YANG, Z. (ed.) & Su, C. (ed.), Jun 2013, USA: -.Research output: Scholarly Books, Monographs, Reports and Case Studies (RGC: 11, 13, 14, 48, 49) › 14_Edited book (Editor)
- Published
Strategic Management and Marketing: Asian Contributions to Theory and Practice, Journal of Business Research: Asian Contributions to Theory and Practice, Journal of Business Research
YANG, Z. (ed.) & SU, C. (ed.), May 2013, USA: -.Research output: Scholarly Books, Monographs, Reports and Case Studies (RGC: 11, 13, 14, 48, 49) › 14_Edited book (Editor)
- Published
Cultural change and buyer behavior in China
Bao, Y., Su, C. & Zhou, K. Z., Jan 2013, Handbook of Contemporary Marketing in China: Theories and Practices. Nova Science Publishers, Inc., p. 173-184Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author)
- 2012
- Published
Advertising Persuasion Using Mandarin or Cantonese?
LIU, S., WEN, X., WEI, L., SU, C. & ZHOU, N., 10 Aug 2012, p. 68.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN)
- Published
How Do Asymmetric Specific Investment Influence Relational Performance? The Mediation of Customized Contract and Embedded Ties
Shou, Z., SU, C. & Zhou, N., 10 Aug 2012.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN)
- Published
How Do Different Types of Community Commitments Influence Brand Commitment? The Mediation of Brand Attachment
ZHANG, N., ZHOU, Z., SU, C. & ZHOU, N., 10 Aug 2012, p. 88.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN)
- Published
Market munificence and interfirm information sharing: the moderating effect of specific assets
Shou, Z., YANG, L., Zhang, Q. & SU, C., 7 Jul 2012.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN)
- Published
How do brand communities generate brand relationships? Intermediate mechanisms
Zhou, Z., Zhang, Q., Su, C. & Zhou, N., Jul 2012, In : Journal of Business Research. 65, 7, p. 890-895Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal
Scopus citations: 163 - Published
Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency
Yang, Z., Su, C. & Fam, K., May 2012, In : Journal of Marketing. 76, 3, p. 41-55Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal
Scopus citations: 131 - 2011
- Published
Transforming Visitors into Members: Viewing Posts and Perceived Values in Online Brand Communities
ZHOU, Z., SU, C., ZHOU, N. & ZHANG, N., 19 Aug 2011, Proceedings of The Eighth Annual Conference of JMS China Marketing Science. p. 2690-2701Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN)
- Published
營銷渠道中的行為控制如何影響信任關係 —— 基於角色理論和公平理論的實證研究
壽志鋼, 蘇晨汀 & 周南, 19 Aug 2011, p. 1662-1682.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN)
- Published
在線品牌社群中E-社會資本的形成機制研究
周志民, 賀和平, 蘇晨汀 & 周南, 1 Jun 2011, In : 營銷科學學報. 7, 2, p. 1 - 22Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal
- Published
The many faces of trust and guanxi behavior: Evidence from marketing channels in China
Shou, Z., Guo, R., Zhang, Q. & Su, C., May 2011, In : Industrial Marketing Management. 40, 4, p. 503-509Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal
Scopus citations: 57 - Published
Unstructured direct elicitation of decision rules
Ding, M., Hauser, J. R., Dong, S., Dzyabura, D., Yang, Z., Su, C. & Gaskin, S. P., Feb 2011, In : Journal of Marketing Research. 48, 1, p. 116-127Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal
Scopus citations: 20 - Published
Cultural change and buyer behavior in China
Bao, Y., Su, C. & Zhou, K. Z., Jan 2011, Handbook of contemporary marketing in China: theories and practices. Wang, C. C. L. (ed.). New York: Nova Science Publishers, Inc., p. 173-184 (Management science--theory and applications series).Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author)
- Published
Journal of Business Research
SU, C. (ed.), 2011, USA: -.Research output: Scholarly Books, Monographs, Reports and Case Studies (RGC: 11, 13, 14, 48, 49) › 14_Edited book (Editor)
