Prof. SU Chenting (蘇晨汀)

PhD - Marketing 
MA - Economics 
BS - Mathematics 

Visiting address
LAU-10-233
Phone: +852 34424951

Author IDs

Biography

Prof. Chenting Su received his Ph.D. in Marketing from Virginia Tech in 1999. Before joining CityU in 2003, he taught at the University of Victoria, Canada. His research interests include governance issues in supplier-buyer relationships, guanxi management in Chinese business circles (圈子), and consumer household decision behavior. His publication has appeared in top-tier journals such as Journal of Marketing, Journal of Marketing Research, Journal of Management, Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Operations Management, Journal of Computer-Mediated Communication, MIS Quarterly, Strategic Management Journal, among many others.

Research Interests/Areas

China marketing

Channels governance

Group decision theory

Business ethics