Dr. YANG Cenying (楊岑莹)

Research Output

  1. 2021
  2. Personalizing debt collections: Combining reinforcement learning and field experiment

    Yang, C., Lu, T., Li, B. & Lu, X., Dec 2021, ICIS 2020 Proceedings. Association for Information Systems, 2350. (International Conference on Information Systems, ICIS).

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

    Check@CityULib
  3. 2016
  4. Dynamic effectiveness of electronic word-of-mouth and online display advertising on offline sales

    Yang, C. & Zhang, C., 2016, Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings. Pacific Asia Conference on Information Systems, (Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings).

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

    Scopus citations: 2
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  5. 2015
  6. Modeling correlated effect and random effect of advertising and word-of-mouth on product diffusion

    Cenying, Y. & Cheng, Z., 26 Mar 2015, Proceedings of the 48th Annual Hawaii International Conference on System Sciences, HICSS 2015. IEEE Computer Society, Vol. 2015-March. p. 3374-3383 7070222. (Proceedings of the Annual Hawaii International Conference on System Sciences; vol. 2015-March).

    Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

    Check@CityULib