Prof. LIANG Ce (梁策)

Visiting address
LAU-10-222
Phone: +852 34427240

Author IDs

Biography

Dr. Liang is an Assistant Professor of Marketing at City University of Hong Kong. His research focuses on consumer behavior, or more specifically, social influence (e.g., how parents choose for their children) and visual marketing (e.g., how dynamic presentations influence consumers' choices). His research has been published on Journal of Marketing.