Dr. NG Carl Jon Way (黃壯偉)


Author IDs


Carl JW Ng has professional experience in the fields of education, media and communications, and government policy. He pursued and obtained a PhD in Linguistics from Lancaster University when he temporarily lost a grip on reality, and is now an assistant professor at CityU.

Research Interests/Areas

Carl's research interests lie broadly in critical discourse studies, particularly in multimodal approaches to the analysis of corporate and political discourses. His current research focuses on how affect is cultivated and appropriated for corporate and political objectives, as part of a broader affective governance oriented towards the (self-)regulation of individual and collective affective dispositions in a neoliberal context. He is also interested in issues of identity in a context of contemporary capitalism, especially in advanced Asian capitalist societies like Singapore and Hong Kong.


Ng, C.J.W. (forthcoming). Neoliberal recontextualizations and legitimations in a post-Confucian state. World Englishes.

Ng, C.J.W. (forthcoming). Government policy, communication and (affective) governmentality. In M. Filimowicz & V. Tzankova (Eds.), Reimagining Communication: Action. London: Routledge.

Ng, C.J.W. (2019). Governing (through) affect: A social semiotic perspective of affective governance in Singapore. In K. Rajandran & S.A. Manan (Eds.), Discourses of Southeast Asia: A Social Semiotic Perspective (pp. 23-43). Singapore: Springer.

Ng, C.J.W. (2019). ‘You are your only limit’: Appropriations and valorizations of affect in university branding. Journal of Sociolinguistics, 23(2), 121-139.

Ng, C.J.W. (2018). Constructing the ideal organization: Metaphor in higher education brand communication. In J. Pelclová & W. Lu (Eds.), Persuasion in Public Discourse: Cognitive and Functional Perspectives (pp. 207-223). Amsterdam: John Benjamins.

Ng, C.J.W. (2018). Metaphor. In J. Flowerdew & J. Richardson (Eds.), The Routledge Handbook of Critical Discourse Studies (pp. 215-227). London: Routledge.

Ng, C.J.W. (2018). Performing brand identity: Situating branding in discursive-ideological landscapes. Consumption Markets & Culture, 21(2), 147-170.

Ng, C.J.W. (2018). Skilling the nation, empowering the citizen: Neoliberal instantiations in Singapore’s lifelong learning policy. Journal of Language and Politics, 17(1), 118-140.

Ng, C.J.W. (2016). ‘Hottest brand, coolest pedagogy’: Approaches to corporate branding in Singapore's higher education sector. Journal of Marketing for Higher Education, 26(1), 41-63.

Ng, C.J.W. (2014). ‘We offer unparalleled flexibility’: Purveying conceptual values in higher educational corporate branding. Discourse & Communication, 8(4), 391-410.

Ng, C.J.W. (2014). Semioticizing capitalism in corporate brand enactment: The case of Singapore’s corporatized universities. Critical Discourse Studies, 11(2), 139-157.

Ng, C.J.W. & Koller, V. (2013). Deliberate conventional metaphor in images: The case of corporate branding discourse. Metaphor and Symbol, 28(3), 131-147.

Ng, C.J.W. (2007). Remaking a nation: Interrogating intertextuality in the Singapore national day rally speech 2002. In P. Teo & C. Ho (Eds.), Discourse in the Modern World (pp. 142-162). Singapore: McGraw-Hill.