Camilla Eunyoung Song is an Assistant Professor of Marketing at the City University of Hong Kong. She received her Ph.D. in Marketing from the University of Florida in 2021, and B.B.A. in Global Business Administration from Sungkyunkwan University in 2016. Her research focuses on how smartphone use influences consumer psychology and behavior. Her research interests include goal pursuit and unethical behavior, investigating external factors that can help people do better and do good.